Ericsson and giffgaff Complete Migration of Mediation to AWS, Enhancing Network Performance and Service Delivery

Ericsson and giffgaff Complete Migration of Mediation to AWS, Enhancing Network Performance and Service Delivery

(IN BRIEF) Ericsson and giffgaff, a subsidiary of Telefónica UK, have successfully migrated Ericsson Mediation to AWS, enhancing giffgaff’s ability to collect and process network data for better performance, billing accuracy, and service delivery. This migration supports giffgaff’s strategy of reducing costs and increasing agility by adopting cloud-based solutions. The move also underscores Ericsson’s role in providing cloud-native telecom applications optimized for deployment on leading public cloud platforms. Benefits include improved scalability, security, and cost efficiency, all powered by AWS infrastructure.

(PRESS RELEASE) STOCKHOLM, 4-Mar-2025 — /EuropaWire/ — Ericsson (NASDAQ: ERIC) and mobile virtual network operator (MVNO) giffgaff, a subsidiary of Telefónica UK, have announced the successful migration of Ericsson Mediation to Amazon Web Services (AWS). This milestone underscores Ericsson’s commitment to providing service providers with flexible deployment options and delivering cloud-native telecom applications optimized for the cloud.

The migration will significantly improve giffgaff’s ability to collect and process data from across its network, transforming it into a unified, standardized format. This will lead to enhanced network performance, more accurate billing, and better service experiences for its users, ultimately boosting operational efficiency and service delivery.

As the telecommunications landscape continues to evolve, MVNOs like giffgaff are increasingly adopting solutions that prioritize scalability, security, and cost-effectiveness. By moving its applications to AWS, giffgaff aims to reduce total ownership costs while increasing agility. This move highlights Ericsson’s expertise in delivering telecom applications built specifically for cloud environments.

Steve McDonald, Chief Operating & Technology Officer at giffgaff, commented: “At giffgaff, we make decisions based on data, which means we need the most reliable, intuitive cloud systems in place to support our commitment to excellent customer service. We’re proud to have partnered with Ericsson to migrate the Mediation node to the cloud, ensuring the reliability of our data delivery and providing seamless service to our more than 4 million customers every day.”

Ericsson Mediation utilizes advanced software principles and microservices, enabling efficient development and automated deployment. This architecture offers MVNOs like giffgaff the flexibility to rapidly deploy and scale new mediation features based on evolving needs and user demands.

With the move to AWS, giffgaff gains several key benefits, including:

• Proven infrastructure: Access to AWS’s secure, scalable global infrastructure, verified for use with Ericsson applications such as Mediation.
• Scalability: The ability to deploy new applications and scale them as needed.
• Cost efficiency: Leveraging AWS’s pay-as-you-go model to optimize costs.
• Security: Ensuring compliance with data protection regulations through AWS’s robust security features.

John Griffin, Country Manager for Ireland at Ericsson, remarked: “The successful migration of Ericsson Mediation to AWS positions giffgaff to scale efficiently and enhance its service capabilities. It also reinforces that Ericsson’s telecom applications, including Mediation, are cloud-native and fully compatible with leading public cloud platforms. We remain committed to working closely with AWS to provide innovative solutions that support our customers’ cloud transformation journeys.”

This successful migration is a foundational step for future collaborations aimed at deploying additional IT workloads on public cloud platforms. Ericsson continues to offer flexible deployment models that help communication service providers modernize their operations and align with dynamic business needs.

ABOUT ERICSSON:
Ericsson’s high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

About giffgaff:

giffgaff is a UK based mobile network, challenging the status-quo to show there’s a better way to use connectivity to benefit people and the planet. giffgaff puts its over 4 million members at the heart of its business, providing great value, at fair prices and services on their terms.

In 2023, giffgaff made an ongoing commitment to prioritising people and the planet by becoming a B Corp™ certified company. It was also voted Uswitch Network of the Year for the seventh year, and has consistently been named a Which? recommended provider.

Find giffgaff – Website, Twitter, Facebook, Instagram & TikTok

Media Contact:

investor.relations@ericsson.com
+46 10 719 00 00

media.relations@ericsson.com
Tel: +46 10 719 69 92

SOURCE: ERICSSON