Vivendi and Havas Play collaborate with The Sandbox for “French Weeks” event

Vivendi and Havas Play collaborate with The Sandbox for “French Weeks” event

(IN BRIEF) Vivendi has built a virtual “clubhouse” in the metaverse of The Sandbox, and is inviting players to explore the group’s core businesses through a scavenger hunt-style immersive experience. The experience requires players to find seven components that represent key Vivendi businesses, with the reward of a “golden ticket” to a forthcoming event in The Sandbox. Players who collect all seven components will also be awarded a “skin,” giving them VIP status in the Vivendi land. The initiative is part of Vivendi’s continued exploration into the metaverse and participation in The Sandbox’s “French Weeks” event for its French partners.

(PRESS RELEASE) PARIS, 23-Mar-2023 — /EuropaWire/ —Vivendi, the first content, media and communications group to acquire a plot of land in The Sandbox one year ago, is pursuing its journey of exploration into the metaverse at the “French Weeks” event, organized by The Sandbox for its French partners from March 23 to April 6, 2023.

Together with the Havas Play agency, Vivendi has built its “clubhouse” in the interactive virtual world of The Sandbox and wishes to draw players into a virtual, play-based discovery of the group through an immersive experience accessible to all. Players will lead a “scavenger hunt” for 7 components, each representing a core Vivendi business (a camera, a light bulb, a pen, a magazine, a car from the Asphalt video game, a microphone, a “Play” logo). The players who complete this quest will be drawn to win one of the many “golden tickets” to a forthcoming major event in The Sandbox. Moreover, a random draw will award a “skin” (an avatar customisation component) to 500 players who collected all 7 components, conferring them VIP status in the Vivendi land.

According to Félicité Herzog, Vivendi’s Senior Vice President Strategy and Innovation, “building the Vivendi clubhouse and developing this first experience in The Sandbox speaks to Vivendi’s keen interest in the metaverse. Innovation is at the heart of Vivendi’s strategy: this shared experiential space enables our group to test, to learn from the community of players, and to apply our creativity in what will be one of the communication platforms of tomorrow.”

“Vivendi was among the first international media groups to acquire its virtual land in The Sandbox,” notes Sébastien Borget, Co-founder & COO of The Sandbox. “We are delighted to host Vivendi’s first experience at the “French Weeks” and to witness how The Sandbox contributes to the group’s innovation strategy with new forms of entertainment.”

Stéphane Guerry, President & CEO of Havas Play, added: “Being the first communications group with the capacity to develop its own experiences and engage with its community in The Sandbox is a tremendous opportunity. The metaverse is a playground that is both infinite and perpetually under construction; as such, we remain humble in our approach and wish to develop our presence step by step, together with our audience, so we may become a recognised entertainment player in this environment for the long term.”

The Vivendi clubhouse opens on March 23 at: https://www.sandbox.game/en/experiences/vivendi-experience/841fbb39-c1eb-4ae8-9bd0-afb21ed93751/.
Find out more about Vivendi and the metaverse: https://www.vivendi.com/en/vivendi-experience-metaverse/

About Vivendi

Since 2014, Vivendi has been building a world-class content, media and communications group. The group owns leading, highly complementary assets in television and movies (Canal+ Group), communications (Havas), publishing (Editis), magazines
(Prisma Media), video games (Gameloft) and live entertainment and ticketing (Vivendi Village). It also owns a global digital content distribution platform (Dailymotion). Vivendi’s various businesses cohesively work together as an integrated industrial group to create greater value. Vivendi is committed to the environment and aims to contribute to a carbon-neutral world by adopting an approach aligned with the 2015 Paris Agreements. In addition, the group is helping to build more open, inclusive and responsible societies by supporting diverse and inventive creative works, promoting broader access to culture, education and its businesses, and increasing awareness of
21st-century challenges and opportunities. www.vivendi.com.

Media Contacts:

Vivendi
Jean-Louis Erneux
+33 (0)1 71 71 15 84
jean-louis.erneux@vivendi.com

Havas Play
Audélia Leloup
+33 (0)1 58 47 86 28
audelia.leloup@havasplay.com

SOURCE: Vivendi