Philips to unveil the world’s first personalized and AI-powered shaving solution at CES 2019

Philips Shaver series 7000, the world’s first personalized and AI-powered shaving solution

Philips unveils new Shaver series 7000, the world’s first personalized and AI-powered shaving solution

(PRESS RELEASE) LAS VEGAS, NV, USA/ AMSTERDAM, The Netherlands, 08-Jan-2019 — /EuropaWire/ — At CES 2019 (Booth #44219, January 8-11, Las Vegas, U.S.), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, is demonstrating its commitment to delivering innovations and services that support consumers in their quest for healthy living. Decades of experience and insights into the personal care category have enabled Philips to be at the forefront of personalization in personal care, delivering smart propositions that provide personalized plans and guidance.

Our daily routines are the building blocks of our identity and self-expression and are indicative of our overall health and wellbeing. Personal care is at the center of this, both starting and closing our day. While feeling healthy is interpreted differently per individual – whether it is healthy skin, healthy hair or healthy living – when we feel healthy, we feel better about ourselves and how we take on the world.

“At Philips, we believe in empowering individuals to better understand that their daily routines can have an impact on their health, confidence and wellbeing. Everyone has different personal care routines, and that’s why we have created smart propositions that provide tailored plans, as unique as the individuals using them,” said Jack van Strien, Business Group Leader Personal Care at Royal Philips. “At CES we are demonstrating innovations in personal care that combine technology with our deep experience in healthcare. Smart solutions and connected devices can help to optimize each individual’s daily routine, whether that includes providing advice on how to tackle a particular skin issue when shaving, or how to better take care for your hair and skin.”

Philips AI-powered Shaver series 7000
The Philips Shaver series 7000 is the world’s first personalized and AI-powered shaving solution for sensitive skin and provides a personal shave plan based on each man’s individual shaving technique. Featuring GuidedShave technology which is powered by an Adaptive Intelligence algorithm and unique sensor, it tracks the user’s technique and provides real-time personalized guidance via a connected app. Co-developed with leading dermatologists, users receive pre-emptive tips based on past shaving routines, skin issues and skin sensitivity, helping each individual feel their best, every day.

Philips Skincare Assessment
The Philips Skincare Assessment is an easy-to-use, at-home skincare assessment tool, which helps each unique individual to create a personal skin report in order to help them better understand their own skin health. Data collected through a combination of daily questions and skin measurements are being captured by an app to provide a personalized skin report. Answers to daily questions determine the hydration and oiliness levels of the skin, while skin concerns such as smoothness, wrinkles, pigmentation and radiance are being assessed from a selfie taken each morning and evening for two days. This personalized skin report helps individuals to track their skin for a more detailed understanding of skin type, enabling them to optimize their daily routines and feel their best, every day.

Philips smart propositions provide personalized plans and guidance, enabling every unique individual to create their own identity and express themselves with confidence.

The new Philips Shaver series 7000 will be launched globally in March 2019 (excluding North America and Japan). The recommended retail price is €179. (RRP only available in €.)

The Philips Skincare Assessment kit is being demonstrated at CES and the feedback gathered will be used to inform future development.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2017 sales of EUR 17.8 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at

SOURCE: Koninklijke Philips N.V.

Anna Hogrebe
Philips Group Press Office
Tel: +1 416 270 67 57

Karin Saalmink
Philips Personal Care
Tel: +31 6 52 89 04 14

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