My Kitchen Rules Continues to Dominate the Global Culinary Scene

My Kitchen Rules Continues to Dominate the Global Culinary Scene

(IN BRIEF) The popular Australian cooking show My Kitchen Rules continues to achieve global success, with strong international sales and new adaptations. Distributed by Banijay Rights, the show has secured long-term deals with major networks in countries like New Zealand, South Africa, the UK, and more. It’s also a top performer on Amazon Prime Video in the US. The format has been adapted in 15 countries, with Israel recently commissioning its fifth season. In Australia, the show remains a ratings leader, reaching millions of viewers and showing growth in streaming and on-demand viewership. The 2024 season is set to launch soon.

(PRESS RELEASE) PARIS, 20-Aug-2024— /EuropaWire/ — The global appeal of the Australian cooking competition show My Kitchen Rules remains unchallenged, as the show continues to thrive internationally with robust sales and new international adaptations. Distributed by Banijay Rights, the international sales arm of Banijay Entertainment, the show has secured long-term agreements with major networks around the world. Key territories include New Zealand, South Africa, the UK, Belgium, Canada, Portugal, the Netherlands, and Hungary.

The success of My Kitchen Rules extends to the streaming world, where the show is a standout on Amazon Prime Video in the United States. The series consistently ranks among the top 20 titles, garnering an average of 12 million streamed minutes monthly.

In addition to its success in syndication, the format itself has proven popular globally. With 36 seasons produced under license in 15 countries, My Kitchen Rules is a significant player in the international television market. Most notably, Israel’s Keshet Media Group recently greenlit a fifth season, following record-breaking ratings in the previous season.

Banijay Rights CEO Cathy Payne highlighted the format’s universal appeal, stating, “This series continues to captivate audiences around the world with its focus on everyday cooking and relatable, amateur chefs. The ongoing success of My Kitchen Rules is a testament to its enduring popularity.”

Richard Henson, Seven’s Director of Distribution and Content Partnerships, expressed pride in the continued global resonance of the show, emphasizing the fruitful partnership with Banijay Rights and the potential for further expansion into new markets.

In its home country of Australia, My Kitchen Rules remains a ratings juggernaut, with the 2023 season reaching millions of viewers across Channel 7 and 7plus. The show’s popularity continues to grow, with significant increases in both live streaming and on-demand viewing.

As anticipation builds for the 2024 season, which is set to premiere soon on Channel 7 and 7plus, My Kitchen Rules is poised to maintain its position as a leading force in global culinary entertainment.

Media Contact:

Tel: +33(0)143189191

SOURCE: Banijay Group