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L’Oréal Acquires Creed and Secures Long-Term Beauty Licenses for Gucci, Bottega Veneta, and Balenciaga in Strategic Partnership with Kering

PRESS RELEASE -- 20, October 2025

(IN BRIEF) Kering and L’Oréal have entered into a €4 billion strategic alliance that will reshape the luxury beauty and wellness sectors. The agreement includes L’Oréal’s acquisition of the House of Creed, long-term exclusive beauty and fragrance licenses for Gucci, … Read the full press release