Hugo Boss

HUGO BOSS NEWSROOM (1 press releases)

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HUGO BOSS Unveils HUGO BOSS XP: A Cutting-Edge Customer Loyalty Program

PRESS RELEASE -- 22, May 2024

(IN BRIEF) HUGO BOSS introduces HUGO BOSS XP, a groundbreaking omnichannel membership program designed to revolutionize customer engagement and loyalty. Leveraging innovative technologies, including blockchain-supported elements, the program seamlessly integrates traditional loyalty features with Web3 functionalities like NFTs. With a … Read the full press release →