Experian Enhances Aperture Data Studio: Unifying Data Governance and AI to Empower Smarter Business Decisions

Experian Enhances Aperture Data Studio: Unifying Data Governance and AI to Empower Smarter Business Decisions

(IN BRIEF) Experian has launched major enhancements to its Aperture Data Studio platform, a comprehensive data quality and governance solution designed to improve data-driven decision-making for businesses. The upgraded platform now features a flexible data catalogue, business impact analysis tools, Gen AI capabilities for creating data quality rules, and user-defined APIs for consistent data validation. These improvements are aimed at helping organizations better manage their data, drive ROI, and maintain a competitive edge, particularly as data governance is becoming increasingly vital for operational efficiency and risk management. The enhancements are part of Experian’s broader Ascend Platform and are currently available in select regions, with further global expansion planned.

(PRESS RELEASE) LONDON, 3-Apr-2025 — /EuropaWire/ — Experian has unveiled a series of significant upgrades to its flagship data quality and governance platform, Aperture Data Studio. This unified data intelligence solution is designed to empower businesses to make data-driven decisions, ensuring their information is fit-for-purpose while enhancing customer experience, operational efficiency, and risk management.

The latest version of Aperture Data Studio builds upon the existing platform with several new features that simplify how organizations understand, manage, and improve their data assets.

Key enhancements include:

• Data Catalogue and Governance: A flexible, fully configurable data catalogue now offers enhanced control and oversight of an organization’s data estate. Users can define data assets, capture critical data context, assign ownership, map relationships, enforce policies, and collaborate to drive innovation—furthering Experian’s mission to build trust in data.
• Business Impact Analysis: This innovative tool quantifies the financial impact of data management challenges, providing clear ROI metrics for data initiatives. It also maps data to internal processes to determine if it is truly fit-for-purpose.
• Gen AI Capabilities: Integrated Gen AI technology supports business users and facilitates a federated data management model. Users can leverage AI to generate data quality rules and quickly derive actionable insights from their data.
• User Defined APIs: This feature empowers organizations to implement consistent data validation at the point of collection by mapping business rules to workflows via an intuitive user interface, allowing the creation of APIs across multiple touchpoints.

Recent Experian research reveals that while 83% of businesses recognize the strategic advantage of robust data governance, only 15% feel that their current efforts fully meet expectations. Compliance failures and security breaches are among the most severe consequences of poor data governance, affecting over half of respondents, and more than 20% believe there is significant room for improvement. In addition, nearly three-quarters of organizations see strong data management as essential for deploying advanced AI services.

Andrew Abraham, Global Managing Director, Data Quality at Experian, commented, “The evolution of Aperture Data Studio is a major milestone. By integrating cutting-edge innovations, the platform enables users to craft and execute effective data strategies. This not only unlocks the full potential of their data estates but also ensures they remain agile and competitive in today’s dynamic market.”

Aperture Data Studio is a cornerstone of Experian’s Ascend Platform—a cloud-based analytics and technology solution that integrates client and industry-specific data with Experian’s capabilities in analytics, machine learning, and AI to facilitate faster, more accurate lending decisions. The enhanced platform is currently live in the UK and Ireland as well as Australia and New Zealand, with plans to launch in North America later this year.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invested in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Media Contact:

Robert Goodman
PR Manager, Corporate & Business, UK&I, Experian
Tel: +44 7989 398 498
Email: Robert.Goodman@Experian.com

SOURCE: Experian