Ericsson to debut new solutions and services at IBC 2015

• Launch of new solutions and services at IBC 2015 that empower customers to put the connected consumer at center stage in the new internet era of television

• Highlights uniqueness of Ericsson’s capabilities as the transformation partner for its customers, powered by its deep consumer insights, ultimate portfolio and global services scale

• Presents latest consumer research highlighting key challenges and opportunities facing industry and ways to respond to constantly rising consumer expectations

STOCKHOLM, 24-8-2015 — /EuropaWire/ — As the industry moves into the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is evolving into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s TV experience should be.

Ericsson (NASDAQ: ERIC) will reveal at IBC 2015 how it is enabling its customers to meet this new agenda head-on with the debut of new solutions that have been built to ensure consumer satisfaction and delight. The company will show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content and constantly evolving services.

Ericsson will extend its leadership in software defined video processing with specific launches and announcements as well as highlighting how cloud-enabled architectures are being leveraged throughout a growing number of its solutions. It will demonstrate the benefits of portfolio integration across its TV and media business, enabled by the company’s pro-active acquisition of leading companies in the industry.

The company’s booth (#1.D61) will showcase the following:

• Solutions for media enrichment which maximize the value of programming for rights holders and broadcasters, including immersive sports graphics, and portfolio updates around live captioning and metadata.

• Ericsson’s media processing portfolio which delivers ultimate flexibility, quality and efficiency in media management, encoding, transporting and delivering video as well as new launches and announcements in advanced video processing and virtualization.

• Media publishing services including managed playout and information on new Ultra HD channel launches; alongside all back-office functionality for business processes, consumer authentication, billing and advanced viewer analytics to deliver TV Anywhere and OTT (over-the-top) services

• Media delivery solutions to cache, optimize, store, process and edge-optimize video delivery in both fixed and mobile IP networks as well as new product updates around cloud DVR and VOD (video on demand).

• Media capabilities to offer truly differentiated consumer experiences including updates to Ericsson’s TV platforms and content discovery and personalization.

• Media insights and expertise including findings from the company’s recently published ConsumerLab TV & Media report, its Media Vision 2020 and for the first time, an on-booth live studio, presenting ask-the-expert sessions with senior Ericsson spokespeople.

Elisabetta Romano, newly-appointed Vice President and Head of TV and Media at Ericsson says: “We are proud to be have been instrumental in helping our industry evolve towards the internet era of TV where television and video will be more persistent, connected and personalized. As we move towards the Networked Society, the connected consumer will dictate the industry agenda, making it critical for our customers to focus on constant service innovation to ensure customer loyalty. At IBC 2015, Ericsson will show how it is uniquely enabling its customers to address the challenges of a rapidly changing landscape with its winning combination of consumer insights, industry-leading portfolio and global transformation services.”

For more information on Ericsson at IBC 2015, see here

NOTES TO EDITORS

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com