Coles and M&S Join Forces to Bring British Food Favorites to Australian Shoppers Ahead of Festive Season

Coles and M&S Join Forces to Bring British Food Favorites to Australian Shoppers Ahead of Festive Season

(IN BRIEF) Marks & Spencer has launched its Food range in Australia for the first time through a new retail partnership with Coles supermarkets. Following the success of M&S Food in the United States and the launch of its fashion line in Australia earlier this year, M&S is now extending its global footprint through strategic wholesale collaborations. Offering popular items like Percy Pig, Colin the Caterpillar, and more, the range arrives in Coles stores nationwide starting Wednesday, with additional products available online through Coles’ fulfillment centers. This venture aligns with Coles’ mission to offer quality and value to millions of Australian shoppers, while supporting M&S’s expansion into key markets. The partnership is expected to scale further, with the range set to grow beyond 200 products next year. Both M&S and Coles underscore a shared focus on trust, quality, and innovation, promising a compelling combination for consumers looking to enjoy iconic UK treats in Australia.

(PRESS RELEASE) LONDON, 17-Nov-2025 — /EuropaWire/ — Marks & Spencer (M&S) is forging new ground in the Australian retail landscape by introducing its acclaimed food range through a new partnership with Coles supermarkets. For the first time, Australian shoppers will be able to enjoy the beloved M&S Food lineup in store, including favourites like Percy Pig and Colin the Caterpillar confectionery, M&S British Shortbread, and Luxury Gold Tea. The arrival of these British icons follows on the heels of similar success in the United States, where over 50,000 bags of Percy Pigs are bought each week through Target stores.

This move deepens M&S’s commitment to becoming a truly global, omnichannel retailer, supported by strategic collaborations across markets. Earlier this year, M&S made inroads into Australia’s fashion sector via a wholesale partnership with department store David Jones, and the alliance with Coles extends that momentum into the food category. The reaction from Australian shoppers—many of whom have built familiarity with the M&S brand through travel or the recent fashion launch—has been overwhelmingly enthusiastic, with social media lit up with demands for M&S’s signature treats.

Starting Wednesday, M&S Food will be available in Coles stores nationwide, with an expanded selection offered through the supermarket’s advanced Customer Fulfilment Centres in Melbourne and Sydney for online shoppers. Beyond timeless classics, Australian consumers can also look forward to seasonal collections like the wildly popular Very Moreish Munch Tin, a UK bestseller anticipated to sell over a million units in the lead up to Christmas. By next year, the range is expected to exceed 200 products across supermarkets and e-commerce, providing even more choice for fans of British staples.

This strategic partnership aligns both organisations through their mutual focus on quality and innovation. Coles, one of Australia’s largest food retailers with nearly one-third market share and millions of weekly customers, adds a powerful new distribution channel for M&S’s international growth efforts. The collaboration also demonstrates M&S’s promising strides in the wholesale space, a relatively new frontier for the British retailer.

Mark Lemming, Managing Director of International at Marks & Spencer, emphasised the significance of the partnership, noting that their expansion in food and fashion is gathering pace globally. “This is a major step forward for us and a tremendous opportunity to deliver trusted M&S quality to even more customers, now in Australia, through an exceptional partner like Coles,” he commented.

Echoing that sentiment, Anna Croft, Chief Commercial Officer at Coles, said: “This partnership is a perfect pairing of trusted brands and shared values. Bringing M&S Food to Australia just in time for the festive season gives our customers even more reasons to shop with us, with high-quality treats that are perfect for gifting, sharing, and celebrating.”

Shoppers in Australia can find M&S Food products in Coles stores and online starting 19 November.

For further information, please contact: 
M&S Corporate Press Office:    +44 (0)20 8718 1919 corporate.press@marks-and-spencer.com

ABOUT COLES
Coles is one of Australia’s leading retailers, with more than 1,800 supermarkets and liquor stores nationally. Coles employs more than 115,000 team members, engages with more than 8,000 suppliers, and welcomes millions of customers through its store network and digital platforms every week. Coles’ purpose is to help Australians eat and live better every day.

SOURCE: Marks and Spencer