BMW Group Extends Partnership with Adyen to Enhance In-Person Payments at BMW Welt and BMW Museum

BMW Group Extends Partnership with Adyen to Enhance In-Person Payments at BMW Welt and BMW Museum

(IN BRIEF) Adyen and BMW Group have expanded their partnership to include point-of-sale (POS) payment solutions at BMW Welt and the BMW Museum in Munich. This extension builds on their successful e-commerce collaboration, ensuring a seamless payment experience for BMW customers both online and offline. Adyen’s unified platform will provide integrated analytics and support for additional payment methods like Apple Pay and Google Pay, enhancing the overall customer experience at these physical locations.

(PRESS RELEASE) BERLIN, 16-Aug-2024 — /EuropaWire/ — Adyen and the BMW Group have announced an expansion of their successful partnership, extending from global e-commerce to in-person payment solutions. This collaboration, which has already transformed BMW’s online payment processes across 36 countries, will now provide a seamless payment experience at BMW Welt and the BMW Museum in Munich.

Building on years of collaboration in the digital space, where Adyen developed tailored payment solutions for BMW’s ConnectedDrive Store, this new phase integrates Adyen’s point-of-sale (POS) technology into BMW’s physical locations. This move ensures that BMW customers enjoy the same smooth, secure, and efficient payment process offline as they do online, reinforcing BMW’s commitment to delivering a premium customer experience.

“We are very pleased to take the next step together after the successful cooperation of the past years in almost all markets where BMW is active – and now also offer a modern and smooth payment experience for their customers at the BMW Museum and BMW Welt,” says Alexa von Bismarck, President EMEA at Adyen. “Through the unified Adyen platform, we offer all insights and data from the different channels in one overview.”

The introduction of Adyen’s POS systems at BMW Welt and the BMW Museum marks a significant step toward connecting BMW’s online and offline channels. Customers will benefit from features like unified reporting across both platforms, integrated analytics, and real-time transaction monitoring, empowering BMW to better understand and meet customer payment preferences. Additionally, the POS systems will soon support popular digital payment methods such as Apple Pay and Google Pay, further enhancing convenience for visitors.

Adyen’s proven expertise in delivering customized payment solutions for leading global brands underpins this partnership’s expansion. The automotive industry’s confidence in Adyen’s innovative technologies is further solidified as BMW Group leverages these capabilities to offer a seamless and globally consistent payment experience to its customers.

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with the BMW Group as described in this release underlines Adyen’s continuous growth with existing and new clients over the years.

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SOURCE: Adyen NV