Bentley Introduces New Supersports to Europe and the Middle East with Landmark Regional Launch Event in Dubai

Bentley Introduces New Supersports to Europe and the Middle East with Landmark Regional Launch Event in Dubai

(IN BRIEF) Bentley has introduced the new Supersports to the Europe, Middle East and Africa region with a high-profile launch event in Dubai, combining a global film premiere, live performance moments and an exclusive customer gathering. The event marked the debut of Supersports: FULL SEND, a dynamic film featuring Travis Pastrana showcasing the car’s performance at Bentley’s Crewe factory. With nearly 400 VIP guests in attendance and the Burj Al Arab illuminated in Bentley green, the launch highlighted Bentley’s evolving brand strategy while setting the stage for customer orders opening in March and first deliveries expected in early 2027.

(PRESS RELEASE) CREWE, 27-Jan-2026 — /EuropaWire/ — Bentley Motors has unveiled the new Supersports to audiences across Europe, the Middle East and Africa with an exclusive regional debut event held in Dubai, marking a major milestone for the brand’s latest high-performance model. The launch brought together customers, brand ambassadors and senior Bentley leadership for an evening designed to reflect the marque’s evolving brand strategy and renewed focus on immersive, experience-led storytelling.

The Supersports took centre stage as guests arrived, presented in its striking ‘Daybreak’ specification finished in Jetstream Matte with Arctica and Portofino livery accents. The evening reached its peak at 21:00 local time with the global premiere of Supersports: FULL SEND, a high-energy film showcasing the car’s performance credentials. The film was released simultaneously across Bentley’s global digital platforms and screened on a 12-metre-wide display at the event venue.

As the film concluded, the atmosphere intensified when the modified Supersports featured on screen was driven into the event space by motorsports and extreme sports icon Travis Pastrana himself. The moment drew an enthusiastic response from the audience, reinforcing the connection between the car’s dynamic capabilities and the daring performance showcased in the film.

Around 400 VIP guests attended the Dubai event, including nearly 100 Supersports customers. They were joined by Pastrana, Bentley global Brand Ambassador Lucien Laviscount, Bentley Chairman and Chief Executive Officer Dr. Frank-Steffen Walliser, and Board Member for Sales and Marketing Christophe Georges. The setting added to the sense of occasion, with guests welcomed into the gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum along the Dubai shoreline, while the iconic Burj Al Arab was illuminated in Bentley green to mark the launch.

The Supersports: FULL SEND film was shot entirely at Bentley’s historic factory campus and Dream Factory in Crewe, England, in September last year. Featuring Pastrana behind the wheel, the film highlights the Supersports’ agility, precision and performance as the car is driven across, around and through the Bentley site. With 666 PS, rear-wheel drive and a highly developed chassis and aerodynamic package, the Supersports represents a new level of dynamic capability for the brand.

The concept for the film drew inspiration from gymkhana-style performances, reimagined within Bentley’s factory grounds on Pyms Lane, originally built in 1938. This setting allowed Bentley to showcase not only the Supersports itself, but also the transformation of its Crewe facility, which has undergone significant self-funded investment over the past five years.

Order books for the Supersports will open in March, with production scheduled to begin in the fourth quarter of 2026. First customer deliveries are expected at the start of 2027. The new Supersports will be available across a wide range of markets, including the UK, Europe, North America, Australia, New Zealand, parts of Asia, and the Middle East.

Media contacts:

Jonathan Smedley
Product Communications Manager
jonathan.smedley@bentley.co.uk
+44 (0) 7958 058427

Mike Sayer
Head of Product Communications
mike.sayer@bentley.co.uk

SOURCE: Bentley Motors