BASF’s ZENOMENON Wins Prestigious Red Dot Award for Innovative Automotive Paint Design

BASF’s ZENOMENON Wins Prestigious Red Dot Award for Innovative Automotive Paint Design

(IN BRIEF) BASF’s Coatings division has received acclaim for its automotive paint, ZENOMENON, which was honored at the Red Dot Award: Product Design. This award, recognizing outstanding design quality, was given to ZENOMENON for its innovative approach in the “Materials and Surfaces” category. Developed in partnership with Cypris Materials, the paint utilizes advanced polymer structures with a high proportion of renewable materials, offering sustainability alongside aesthetic benefits. The unique color effect of ZENOMENON is derived from self-assembled structures that produce a shimmering, iridescent effect, suitable for future mobility technologies. Mark Gutjahr from BASF highlighted the award as a validation of their design and technological expertise. ZENOMENON will be showcased at the Red Dot Design Museum in Essen, Germany until May 2025.

(PRESS RELEASE) LUDWIGSHAFEN, 27-Jun-2024 — /EuropaWire/ — BASF’s Coatings division achieved significant recognition for its innovative automotive paint, ZENOMENON, which was the only automotive paint to win this year at the prestigious Red Dot Award: Product Design. The award, celebrated globally as a benchmark for exceptional design, was given in the “Materials and Surfaces” category, where ZENOMENON’s unique formulation and aesthetic qualities impressed the expert jury.

Developed in collaboration with California-based Cypris Materials, ZENOMENON utilizes special polymer structures that incorporate a high proportion of renewable materials, offering a sustainable alternative to traditional automotive coatings. The color effect of ZENOMENON is achieved through self-assembled layered structures that reflect light to create a shimmering, iridescent shine. This innovative approach not only enhances the visual appeal but is also compatible with future mobility technologies like LIDAR and radar sensor systems.

Mark Gutjahr, BASF’s global head of Automotive Color Design, expressed pride in the recognition, noting it as a testament to BASF’s prowess in design and technology, as well as its commitment to innovative solutions in the automotive industry. The Red Dot Design Award evaluates entries based on their functionality, seductiveness, usability, and responsibility, with ZENOMENON standing out for its forward-looking development that merges aesthetics with sustainability and functionality.

The award-winning ZENOMENON will be featured along with other recognized products at the Red Dot Design Museum, part of the UNESCO World Heritage Site Zollverein in Essen, Germany, until May 2025, showcasing the intersection of innovative material science and striking design in automotive coatings.

About BASF’s Coatings division

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. This portfolio is supplemented by “Beyond Paint Solutions”, which enable new applications with innovative surfaces. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2023, the Coatings division achieved global sales of about €4.4 billion.

Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its products, visit www.basf-coatings.com.

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €68.9 billion in 2023. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com

Media Contact:

Jörg Zumkley
Media Relations BASF Coatings
Tel: +49 2501 14-3453
joerg.zumkley@basf.com

SOURCE: BASF