MAPFRE AM creates new Deputy Director role as Ismael García Puente takes charge of investment strategy and fund oversight

Ismael García Puente, new Deputy Director of Investment Strategy at MAPFRE AM

(IN BRIEF) MAPFRE AM has appointed Ismael García Puente as Deputy Director of Investment Strategy, a newly established role aimed at reinforcing the firm’s investment vision and market positioning. With more than a decade of experience at MAPFRE, García Puente will lead areas including fund management, market analysis, and asset allocation, while continuing to manage wealth manager networks and life insurance portfolios. Reporting to General Manager F. Javier Lendines, his appointment aligns with MAPFRE’s goal of enhancing its financial business and investment strategy. Backed by advanced qualifications and professional certifications, García Puente is expected to play a pivotal role in consolidating MAPFRE’s innovative strategies. The announcement comes as MAPFRE AM strengthens its position in Spain, managing €39.67 billion in assets, while MAPFRE Inversión achieved record profits of €25.95 million in the first half of the year.

(PRESS RELEASE) MADRID, 2-Oct-2025 — /EuropaWire/ — MAPFRE AM, the asset management arm of the MAPFRE Group, has announced the appointment of Ismael García Puente as Deputy Director of Investment Strategy, a newly created role designed to strengthen the firm’s investment capabilities. García Puente, who has been with MAPFRE since 2011 and most recently served as Head of Investments at MAPFRE Inversión, will now take on broader responsibilities, including developing and communicating investment strategy, overseeing specialist fund management, leading market analysis, and guiding asset allocation.

In addition to his new strategic functions, García Puente will continue to manage the wealth manager networks and life insurance portfolios, ensuring consistency in customer service and portfolio performance. He will report directly to F. Javier Lendines, General Manager of MAPFRE AM.

Commenting on his new role, García Puente stated: “As I embark on this new stage, I join a team of great professionals to which I hope to contribute with vision and responsibility as regards the growth and confidence of our customers.”

The appointment underscores MAPFRE’s strategy to strengthen its financial business and expand its investment expertise. Juan Bernal, Chief Investment Officer of the MAPFRE Group, emphasised: “MAPFRE is a key pillar in the financial sector, recognised for its strength, strategic vision, and constant innovation. The appointment of Ismael represents a key step in our commitment to enhance the investment area and consolidate innovative strategies that generate value for our customers. His experience and knowledge will be decisive in achieving our objectives and successfully facing the challenges of the market.”

García Puente holds a degree in Business Administration and Management from Carlos III University, along with a Master’s in Financial Markets and Investments from the BME Institute. He also holds professional certifications including CAIA, CESGA, and MFIA, which highlight his expertise in investment strategy and sustainable finance.

MAPFRE AM continues to consolidate its position as a leader in the asset management sector. At the close of the first half of the year, it managed €39.67 billion in assets, confirming its status as Spain’s largest non-bank asset manager. Its parent company, MAPFRE Inversión, reported profits of €25.95 million for the period, a 19.4% year-on-year increase and the highest on record for that timeframe.

Media contact:

Javier Fernández
Group Head of Communication
javier.fernandez@mapfre.com
+34 649 42 31 88

SOURCE: MAPFRE