Bayer and M2i Expand Exclusive Pheromone Gel Distribution to Asia-Pacific, Latin America and the US

Bayer and M2i Expand Exclusive Pheromone Gel Distribution to Asia-Pacific, Latin America and the US

(IN BRIEF) Bayer and M2i Group have extended their distribution partnership to cover Asia-Pacific, Latin America, and the United States, following a successful 2023 agreement in Europe and Africa. This exclusive deal will enable Bayer to market M2i’s pheromone gel products—dispensed via reusable, pressurized applicators—throughout new regions. Key highlights include joint product development, integration into Bayer’s digital crop-protection ecosystem, and the global rollout of the VYNYTY Press series. Ralf Glaubitz of Bayer and M2i CEO Phillippe Guerret emphasized the importance of residue-free, sustainable pest-control tools for modern agriculture.

(PRESS RELEASE) MONHEIM AM RHEIN, 15-Jul-2025 — /EuropaWire/ — Bayer has signed a development and distribution agreement with French pheromone specialist M2i Group to become the exclusive distributor of M2i’s pheromone gels across the Asia-Pacific region, Latin America, and the United States. This new deal, announced on July 14, 2025, builds on their successful 2023 collaboration in Europe and select African markets, where Bayer already markets M2i’s products targeting moths and sap-sucking pests in crops such as stone fruits, pome fruits, tomatoes, and grapes.

Under this expanded partnership, Bayer and M2i will:

• Launch joint development projects to adapt pheromone gels for growers in new territories.
• Leverage Bayer’s distribution network to bring M2i’s eco-friendly solutions to farmers in APAC, LATAM, and North America.
• Integrate these biological tools into Bayer’s broader, digitally enabled crop-protection platform, which includes pest-monitoring technologies and complementary synthetic and biological products.

“Biological solutions with minimal residues are a cornerstone of Bayer’s sustainable crop-protection portfolio,” said Ralf Glaubitz, Head of the Crop Protection Product Team for Fungicides, Biologics, and Fruits & Vegetables at Bayer Crop Science. “This agreement strengthens our ability to broaden the options available to farmers worldwide.”

M2i’s proprietary Press technology formulates pheromones into a thick, long-lasting gel dispensed directly onto plants via a reusable, pressurized applicator—eliminating single-use plastics and reducing waste. “Our VYNYTY Press series has already gained traction in Europe and Africa over the past three years,” noted M2i CEO Phillippe Guerret. “Now, we’re thrilled to see this innovative, green approach to pest control reach growers from Chilean vineyards to North American farms.”

Since 2023, Bayer has incorporated M2i’s VYNYTY products—including VYNYTY Tuta Press for tomato pests and a Lobesia-targeted formulation for grapes—into its crop-management suite. Trials in Morocco, Turkey, Spain, Italy, the Netherlands, and Chile have demonstrated the effectiveness of these gels under diverse local conditions.

About M2i Group
Founded in 2012, M2i is a 100% French industrial group, expert in the synthesis, formulation and production of complex molecules for life sciences. Thanks to its research laboratory associated with its and its manufacturing center all based in France, M2i designs, develops and produces organic molecules with high added value for life sciences and organic farming. It has become the European leader in biological protection of plants and crops by conceiving eco-responsible products today sold in 65 countries and in this title, M2i has received 31 awards in 10 years. M2i, which has multiplied by 6 its workforce in 8 years, employs 185 people, including more than a quarter in R&D, and holds 35 patent families protecting its technology and innovative product lines and has 80 Marketing Authorisations (MA) worldwide.

For more information: www.m2i-group.fr

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information, go to www.bayer.com.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Media Contacts:

M2i Group:
Johann Fournil
phone +33 (0)1 84 76 00 64
Email: contact.presse@m2i-group.fr

Bayer:
Benjamin Eberle
phone +1 314 2586187
Email: benjamin.eberle@bayer.com

SOURCE: Bayer AG