LEGO Group Begins Construction on Innovation Campus to Foster Creativity and Sustainability in Product Design

LEGO Group Begins Construction on Innovation Campus to Foster Creativity and Sustainability in Product Design

(IN BRIEF) The LEGO Group has commenced construction on a new 50,000-square-meter Innovation Campus at its Billund headquarters, designed to enhance creativity and sustainability. The facility will unite 1,700 employees, including over 600 designers, in a collaborative space focused on product development, digital experiences, and marketing. Constructed from FSC-certified timber to meet LEED Platinum standards, the campus will feature extensive daylight, green spaces, and a large LEGO element library. Set to open in 2027, the campus is part of LEGO’s broader investment in its Danish headquarters, reinforcing its commitment to innovative and sustainable workspaces.

(PRESS RELEASE) BILLUND, 1-Nov-2024 — /EuropaWire/ — The LEGO Group has officially broken ground on its new 50,000-square-meter Innovation Campus at its global headquarters in Billund. Led by CEO Niels B Christiansen and Chief Product and Marketing Officer Julia Goldin, the ceremony marks the start of construction on a facility that will bring together 1,700 employees, including more than 600 designers, across various departments focused on product development, marketing, and digital innovation. This press release was authored by the LEGO Group.

Designed by CEBRA Architects, the Innovation Campus is structured to reflect LEGO’s commitment to creativity, sustainability, and collaborative work environments. The building, constructed from FSC-certified timber, is set to meet LEED Platinum standards, enhancing energy efficiency and incorporating sustainable materials and water conservation features. The campus will also host one of the largest collections of LEGO elements, with a library of approximately 20,000 pieces in 70 colors, underscoring LEGO’s dedication to design innovation.

The campus’s design process, guided by input from LEGO employees, includes collaborative zones, play areas, and a central “PlayWay” pathway connecting different sections of the building. Julia Goldin noted that this creative workspace reflects the LEGO brand’s modular ethos, uniting global teams to explore and develop new dimensions in physical and digital LEGO experiences.

Scheduled to open in 2027, the Innovation Campus is part of the LEGO Group’s larger investment in its Danish headquarters, adding to the LEGO Campus opened in 2022 and the upcoming Kornmarken Campus. As a global center for product and design excellence, the campus aims to bring LEGO’s design and development under one roof, supporting a seamless creative process and furthering the company’s mission to innovate in every aspect of the LEGO experience.

Notes to editor

Innovation Campus

• Site covering 4 hectares – about 8 football fields.
• Located at Kløvermarken 31, Billund, Denmark on a greenfield site owned by KIRKBI A/S.
• Third LEGO Campus that forms part of the LEGO Group’s Billund Headquarters.
• Built and financed by KIRKBI A/S.
• Partners: CEBRA Architects, NIRAS Building Engineering, and NIRAS Construction Management

The LEGO Group in Denmark

• The LEGO Group employs more than 6,200 people in Denmark, over 5,900 of which are based in Billund.
• Over the years, the company has continued to invest in its headquarters with expanded and upgraded facilities, opening the LEGO Campus in 2022, as well as the ongoing construction of the Kornmarken Campus and Innovation Campus set to open in 2025 and 2027 respectively.
• The LEGO Group is investing in a new hub in in Copenhagen set to open in 2027 in The Stamp, a building currently under construction in the Postbyen development.
• In 2022, it opened a Digital Office in Copenhagen to support its long-term digital ambitions and complement its Digital Offices in Billund, London and Shanghai.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com

Media Contact:

E-mail: media@LEGO.com

SOURCE: LEGO System A/S