Zalando’s 10,000 beauty products will be available to customers in Sweden, Denmark, France, Belgium and Italy

Zalando Beauty Products Variety

(PRESS RELEASE) BERLIN, 5-Mar-2019 — /EuropaWire/ — Customers from Sweden and Denmark can already shop beauty products on Zalando as the company has just launched its beauty category on their markets. The Europe’s leading online platform for fashion and lifestyle will also add three more markets until mid April 2019. Customers in France and Belgium will be able to buy beauty products on Zalando starting from late March while the launch for the Italian users is scheduled to be in mid-April.

The new expansion for Zalando follows a successful launch of Beauty on Zalando across Germany, Austria and Poland in 2018. It was first the company’s beauty category for women, which launched back in March 2018, followed by the products for men in October 2018. The Beauty has then been introduced in Poland and Austria at the end of 2018.

In addition the online platform for fashion and lifestyle will add 8 prestige brands from the The Estée Lauder portfolio to the German beauty assortment expanding its collaboration with the brand further.

Several of The Estée Lauder Companies’ brands will as well be made available to the new markets Zalando is expanding to.

Pamela Wade-Lehman, Head of Beauty at Zalando SE: 

“Our strong beauty assortment with more than 10,000 products from over 250 brands resonates well with customers in Germany, Austria and Poland, and we’re excited to extend our beauty offering to more European customers. Our collaboration with The Estée Lauder Companies helps bring more prestige beauty brand favourites to our Zalando customers. To further establish itself as the go-to destination for fashion and lifestyle in Europe, Zalando will launch new brands including Aramis, Bumble and bumble, Darphin, GLAMGLOW, Smashbox, and Bobbi Brown in Germany. New markets will have unique and tailored offerings.”

“With Beauty, we want to empower our broad customer base to complete their style choices with the latest in global beauty trends including natural, Korean and science-driven brands. We see that three out of five customers buy fashion products when shopping beauty, underlining that these offers go hand in hand.”

Eric Daugan, Vice President, Digital Commerce & Marketing, EMEA, The Estée Lauder Companies:

“We are delighted to continue our partnership with Zalando, further expanding our consumer reach with millennials. Our collaboration is helping to bring even more consumers into the growing prestige beauty category.”

The Zalando Beauty Station in Berlin Mitte serves as a test platform for the launches by showcasing curated range of beauty items, providing customers with tangible product experiences, tutorials and expert beauty advice.

Zalando has been founded in Berlin 10 years ago (2008) and since then has grown to an online shopping powerhouse for fashion and lifestyle products across Europe with more 26 million active customers.

SOURCE: Zalando