Vienna Stock Exchange launches ‘Beteilig dich’ campaign to empower young Austrians to engage with investing and financial independence

Vienna Stock Exchange launches ‘Beteilig dich’ campaign to empower young Austrians to engage with investing and financial independence

(IN BRIEF) The Vienna Stock Exchange has launched ‘Beteilig dich’ (“Get involved”), a youth-focused campaign encouraging active engagement with investing and financial literacy. Featuring witty slogans inspired by pop culture, the initiative promotes relatable financial education and aims to empower young Austrians to take charge of their financial futures. The campaign appears across social media, online, and outdoor spaces, supported by a dedicated content hub and future formats such as events and podcasts. It expands the Vienna Stock Exchange’s educational mission to make investing modern, accessible, and inspiring for the next generation.

(PRESS RELEASE) VIENNA, 6-Nov-2025 — /EuropaWire/ — The Vienna Stock Exchange has launched a nationwide campaign titled ‘Beteilig dich’ (“Get involved”), aiming to inspire young people in Austria to take an active role in investing and understanding the capital market. The initiative encourages financial literacy in a fresh, relatable, and non-traditional way — replacing jargon and formal instruction with contemporary language and cultural references designed to resonate with the younger generation.

While the number of securities owners in Austria continues to rise, many young people still remain disconnected from the capital market. Unlike in many other European countries, Austria’s capital market has so far played a limited role in collective pension provision, meaning younger citizens carry more financial responsibility for their future. With ‘Beteilig dich’, the Vienna Stock Exchange wants to bridge this gap and make investing accessible, understandable, and relevant to everyday life.

The campaign uses punchy, text-based messages that blend humor and cultural familiarity, such as ‘More moneyzipation?’ and ‘From new money to old money’, to draw attention and spark reflection. These slogans playfully echo the language of pop culture while promoting financial empowerment and dialogue.

“With our new campaign, we want to make financial education relevant to everyday life and reach young people emotionally and rationally – without jargon, but with attitude,” said Julia Resch, Head of Corporate Communications and Marketing at Wiener Börse AG. “Investing is not a privilege, but a tool for self-determination and freedom. We invite everyone to take an active role in shaping their own future.”

The ‘Beteilig dich’ campaign launched both digitally and through out-of-home formats, targeting urban and online audiences. Its content hub, wienerborse.at/beteilig-dich, serves as the central platform where users can find information, resources, and inspiration for getting started with investing. Developed with the creative agency brand unit, the campaign represents the first phase of a long-term communication strategy that will expand to include podcasts, events, and collaborations.

Building on the Vienna Stock Exchange’s longstanding commitment to financial education, ‘Beteilig dich’ complements existing initiatives such as educational packages for schools, teacher seminars, and student workshops. By reaching out directly to young Austrians in their own language and style, the campaign strengthens the exchange’s mission to promote financial awareness, participation, and independence for future generations.

About the Vienna Stock Exchange

As the central infrastructure provider in the region, Wiener Börse AG opens doors to global markets. It unites the stock exchanges in Vienna and Prague. Listed companies benefit from maximum liquidity there, and as the market leader it offers investors fast and inexpensive trading. Wiener Börse collects and distributes price data and calculates the most important indices for a dozen markets in the region. Thanks to its unique know-how, the national exchanges in Budapest, Ljubljana and Zagreb also rely on the IT services of the Vienna Stock Exchange. In addition, it is involved in other energy exchanges and clearing houses in the region.

Disclaimer

This press release may contain certain forward-looking statements and projections based on assumptions current at the date of this press release. We assume no liability whatsoever that these forward-looking statements will occur. Furthermore, we expressly point out that this press release does not serve as a basis for an investment decision and constitutes neither an invitation to buy nor an investment recommendation by Wiener Börse AG. The information in this press release is provided without guarantee.

Media contacts:

Julia Resch
Head of Corporate Communications & Marketing, Spokesperson
julia.resch​(a)​​wienerboerse.at
+43 1 531 65-186

Alexander Wastl
Corporate Communications & Marketing
alexander.wastl​(a)​wienerboerse.at
+43 1 531 65-153

 SOURCE: Wiener Börse AG