TRUE’s shop in Bangkok’s most high-end shopping mall gets AutoStore robotized storage and order processing system

TRUE’s shop in Bangkok’s most high-end shopping mall gets AutoStore robotized storage and order processing system

(PRESS RELEASE) BUCHS, Switzerland, 15-Mar-2019 — /EuropaWire/ — Swisslog has just announced it has integrated its first AutoStore system in Thailand. The company, a leading provider of warehouse automation and software, has implemented its AutoStore robotized storage and order processing solution into TRUE’s flagship Branding Shop, which is located in one of Bangkok’s most high-end shopping malls – ICONSIAM.

The True Branding Shop at ICONSIAM mall runs vending machines that autonomously sell smart phones and gadgets to customers, and is already using the AutoStore system that relies on robots to manage warehouse inventory. The system is equipped with smart intelligence that runs the sales analysis to increase the convenience of stock management and reduce the use of store space. The AutoStore system also collects customer orders in the TRUE’s shop.

Opened just a few months ago (November 9, 2018), the two floors store covers 2,033sqm space and is the first TRUE shop to showcase innovation and high technology selling mobile phones and accessories to customers via smart robotics.

Customers can experience the AutoStore system first hand and up close, while the three robots pick the mobile products from 500 container bins, intelligently supported by Swisslog’s SynQ warehouse management system.

Visitors to the mall can also take seats on the shop’s staircase and watch the AutoStore robots running the business or enjoy a cup of coffee from Paul Café within the TRUE shop.

Swisslog is the largest and most experienced integrator of the AutoStore system having more than 160 installations done around the world.

Swisslog was the first company that recommended an automation solution to TRUE.

Dhosapon Chaiyapornparn, Head of Sales for Swisslog Thailand:

“We are very pleased to implement this project at the newly opened ICONSIAM. We worked together with TRUE’s designers on the store’s layout. This is our very first AutoStore project in Thailand, but we demonstrated our competence through the work that we have done in Singapore. TRUE was impressed with our experience and trusted us to deliver their first automated shop.”

Dr. Papon Ratanachaikanont, Executive Assistant to the Chairman of the Executive Committee & Chief Brand & Communication Officer of True Corporation Plc:

“True Branding Shop at ICONSIAM, covering 2,033sqm space on two floors, is truly one of the icons of the digital world. Our shop is proudly presented to impress the new generation in terms of technology, inspiration and motivation so that they can create new things that help them to compete in the international arena. All of this would not be achievable without the support from a partner like Swisslog which allows us to deliver this absolute experience to our customers.”

Swisslog’s AutoStore is using robots and bins to quickly process small parts orders. It optimises the use of available space, better than any other automated system, thanks to its unique design that enables direct stacking of bins on top of each other and storage of multiple SKUs in a single bin.

The system automatically learns on its own over time which products have a higher rotation, storing them on the top layer to ensure faster picking times.

Swisslog, based in Buchs/Aarau, Switzerland, provides automation solutions for the health systems, warehouses and distribution centers. The company has been acquired in 2014 and is now part of KUKA Group,

SOURCE: Swisslog


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