Tag Archives: marketing

Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

Thomas Zahn is getting ready for other assignments in the Group WOLFSBURG, 18-Sep-2018 — /EuropaWire/ — Holger B. Santel, currently Executive Vice President of SAIC Volkswagen in China, is to head Sales and Marketing Germany at the Volkswagen brand passenger … Read the full press release

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release

Dirk Arnold to succeed Toni Melfi as new Head of Audi Communications

Dirk Arnold (52) is to take over the position on July 1 Toni Melfi is to take on a different activity within AUDI AG INGOLSTADT, 02-Jul-2018 — /EuropaWire/ — Dirk Arnold has been appointed Head of Communications at AUDI AG effective July … Read the full press release

Eni and ExxonMobil announce marketing efforts are underway for the Rovuma LNG project in Area 4 block offshore Mozambique

The initial phase of the Rovuma LNG project will develop the Mamba reservoirs in Area 4 and help deliver reliable, affordable energy to customers and create long-term economic value for the people of Mozambique and the project’s co-venturers. Rovuma LNG … Read the full press release

Standard Chartered launches global new brand campaign featuring Olympic champion Usain Bolt

LONDON, 02-May-2018 — /EuropaWire/ — Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how … Read the full press release

New brand presence: Mercedes-Benz to modernise its appearance in the exterior and interior area of its retail operations

STUTTGART, 28-Feb-2018 — /EuropaWire/ — Mercedes-Benz is showcasing its new brand presence in the first showrooms. As the first international showroom, Hong Kong gives a thorough insight into the future world of experience. In Germany, customers can experience the new concept … Read the full press release

UniCredit and Alibaba.com launch a series of marketing initiatives promoting Alibaba.com international website to Italian exporters

UniCredit launches Easy Export to provide clients with a tailor-made offering including banking, logistics and online marketing services UniCredit collaborates with Alibaba.com to enhance international export opportunities for Italian businesses through various marketing initiatives MILAN, 22-Feb-2018 — /EuropaWire/ — UniCredit and … Read the full press release

Twin Rivers Customizes Publishing Papers to Target Religious Text Applications

Premium Hybrid and Freesheet Offering Delivers Value and Quality Madawaska, ME, United States, 8-10-2014 — /EuropaWire/ — Understanding the challenges facing religious publishers and printers, Twin Rivers Paper Company tailored a portfolio of lightweight Premium Hybrid and Freesheet papers to deliver … Read the full press release

Russell Group Director Dr Wendy Piatt commented on university Vice-Chancellors’ salaries

London, UK, 7-1-2014 — /EuropaWire/ — Commenting on reports about university leaders’ pay, Dr Wendy Piatt, Director General of the Russell Group, said: “The salaries of Vice-Chancellors and other senior staff at our universities reflect their roles leading extremely complex, international … Read the full press release

EY acquired strategy consulting firm Greenwich Consulting

Paris and London, 23-9-2013 — /EuropaWire/ — EY is pleased to announce the acquisition of Greenwich Consulting, a move that will consolidate its service range worldwide notably in growth strategy, marketing, digital and data-analysis. The 130 Greenwich Consulting employees – 80 of whom … Read the full press release