Tag Archives: marketing

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release

Dirk Arnold to succeed Toni Melfi as new Head of Audi Communications

Dirk Arnold (52) is to take over the position on July 1 Toni Melfi is to take on a different activity within AUDI AG INGOLSTADT, 02-Jul-2018 — /EuropaWire/ — Dirk Arnold has been appointed Head of Communications at AUDI AG effective July … Read the full press release

Eni and ExxonMobil announce marketing efforts are underway for the Rovuma LNG project in Area 4 block offshore Mozambique

The initial phase of the Rovuma LNG project will develop the Mamba reservoirs in Area 4 and help deliver reliable, affordable energy to customers and create long-term economic value for the people of Mozambique and the project’s co-venturers. Rovuma LNG … Read the full press release

Standard Chartered launches global new brand campaign featuring Olympic champion Usain Bolt

LONDON, 02-May-2018 — /EuropaWire/ — Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how … Read the full press release

New brand presence: Mercedes-Benz to modernise its appearance in the exterior and interior area of its retail operations

STUTTGART, 28-Feb-2018 — /EuropaWire/ — Mercedes-Benz is showcasing its new brand presence in the first showrooms. As the first international showroom, Hong Kong gives a thorough insight into the future world of experience. In Germany, customers can experience the new concept … Read the full press release

UniCredit and Alibaba.com launch a series of marketing initiatives promoting Alibaba.com international website to Italian exporters

UniCredit launches Easy Export to provide clients with a tailor-made offering including banking, logistics and online marketing services UniCredit collaborates with Alibaba.com to enhance international export opportunities for Italian businesses through various marketing initiatives MILAN, 22-Feb-2018 — /EuropaWire/ — UniCredit and … Read the full press release

Twin Rivers Customizes Publishing Papers to Target Religious Text Applications

Premium Hybrid and Freesheet Offering Delivers Value and Quality Madawaska, ME, United States, 8-10-2014 — /EuropaWire/ — Understanding the challenges facing religious publishers and printers, Twin Rivers Paper Company tailored a portfolio of lightweight Premium Hybrid and Freesheet papers to deliver … Read the full press release

Russell Group Director Dr Wendy Piatt commented on university Vice-Chancellors’ salaries

London, UK, 7-1-2014 — /EuropaWire/ — Commenting on reports about university leaders’ pay, Dr Wendy Piatt, Director General of the Russell Group, said: “The salaries of Vice-Chancellors and other senior staff at our universities reflect their roles leading extremely complex, international … Read the full press release

EY acquired strategy consulting firm Greenwich Consulting

Paris and London, 23-9-2013 — /EuropaWire/ — EY is pleased to announce the acquisition of Greenwich Consulting, a move that will consolidate its service range worldwide notably in growth strategy, marketing, digital and data-analysis. The 130 Greenwich Consulting employees – 80 of whom … Read the full press release