Tag Archives: HUGO BOSS

HUGO Unveils Spring Summer 2026 Campaign Focused on Self Made Ambition and Cultural Creativity

(IN BRIEF) HUGO has unveiled its Red Means Go global campaign for the Spring/Summer 2026 season, focusing on a generation redefining success outside traditional career paths. The campaign highlights individuals who pursue creative and independent careers despite societal doubts and … Read the full press release

HUGO Expands Contemporary Fashion Portfolio with Spring Summer 2026 Collection Focused on Versatility and Self Expression

(IN BRIEF) HUGO has unveiled its Spring/Summer 2026 collection, designed for individuals navigating fast-paced, evolving lifestyles. The collection blends practical design with aspirational style, featuring menswear and womenswear pieces inspired by retro aesthetics and modern urban tailoring. Highlights include relaxed … Read the full press release

HUGO BOSS Unveils HUGO BOSS XP: A Cutting-Edge Customer Loyalty Program

(IN BRIEF) HUGO BOSS introduces HUGO BOSS XP, a groundbreaking omnichannel membership program designed to revolutionize customer engagement and loyalty. Leveraging innovative technologies, including blockchain-supported elements, the program seamlessly integrates traditional loyalty features with Web3 functionalities like NFTs. With a … Read the full press release

HUGO BOSS AG reported increased sales and profitability in the first nine months of 2013

 Accelerating growth momentum in Group’s own retail business supports sales expansion in third quarter Rise in sales and significantly higher gross profit margin drive operating profit increase Management forecasts sales and earnings improvements of between 6% and 8% for 2013 as … Read the full press release