(IN BRIEF) Accenture and Women’s Tennis Association have entered a multi-year partnership focused on transforming the digital infrastructure behind women’s professional tennis through technology, AI and data-driven innovation. As part of the agreement, Accenture will help modernise the WTA Player … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Infrastructure & Utilities, Investment, Ireland, Italy, Management, News, Sports, Technology
Tagged Accenture, AI, artificial intelligence, athlete support, Billie Jean King, CVC Capital Partners, data analytics, Digital Ecosystem, digital transformation, Elena Rybakina, Fan Engagement, global sports, Italian Open, live event experiences, Marina Storti, Mauro Macchi, Mercedes-Benz, New Accenture and WTA Collaboration Focuses on AI-Driven Innovation and Future Growth of Women’s Tennis, player experience, professional tennis, sports innovation, sports partnerships, sports technology, technology consulting, tennis tournaments, women's tennis, women’s sport, Women’s Tennis Association, WTA, WTA Partners with Accenture to Transform Player Experience Through AI and Digital Innovation, WTA Player Zone, WTA Ventures
(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged 75 years, ambassador, Arne Freundt, athlete, authenticity, basketball, brand identity, Breanna Stewart, CULTURE, everyday runner, football, Global Campaign, global sporting events, global sports, Go Wild, hero film, meme culture, Neymar, PUMA, Richard Teyssier, runners, runner’s high, self-expression, social media, sport, Tommie Smith, Usain Bolt
(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged Arne Freundt, brand elevation, elite athletes, Fan Engagement, global sports, global visibility, grassroots football, Harry Maguire, INNOVATION, Jack Grealish, James Maddison, Jordan Pickford, Kai Havertz, Manchester City, Marc Cucurella, marketing campaigns, Official Ball Supplier, partnership, Premier League, Premier League Summer Series, PUMA, Richard Masters, sports performance
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