(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged 75 years, ambassador, Arne Freundt, athlete, authenticity, basketball, brand identity, Breanna Stewart, CULTURE, everyday runner, football, Global Campaign, global sporting events, global sports, Go Wild, hero film, meme culture, Neymar, PUMA, Richard Teyssier, runners, runner’s high, self-expression, social media, sport, Tommie Smith, Usain Bolt
(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Germany, Industrial, Investment, Management, Marketing, News, Sports, Technology
Tagged Arne Freundt, brand elevation, elite athletes, Fan Engagement, global sports, global visibility, grassroots football, Harry Maguire, INNOVATION, Jack Grealish, James Maddison, Jordan Pickford, Kai Havertz, Manchester City, Marc Cucurella, marketing campaigns, Official Ball Supplier, partnership, Premier League, Premier League Summer Series, PUMA, Richard Masters, sports performance
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