Panasonic research reveals majority of Brits (57%) have wanted to bake more thanks to The Great British Bake Off

Bracknell, UK, 13-10-2014 — /EuropaWire/ — Today (October 8, 2014), Panasonic has released research which reveals that the majority of us (57%) have wanted to bake more thanks to The Great British Bake Off. A whopping 71% of young Brits** are dusting down their surfaces thanks to the nation’s favourite baking show. Following the latest series, 86% of young Brits have been inspired to bake cakes, 66% have tried biscuits and a daring 53% have made pies and tarts.

However, kitchen disasters can befall even the best baker – findings from Panasonic show that 44% of young bakers didn’t get enough rise in their culinary creation, 32% have experienced a “soggy bottom”, and 15% suffered from their bake not being proved for the right amount of time.

Unsurprisingly therefore, although more of us want to bake, we want kitchen gadgets to help us to achieve “star baker” results – 79% of all respondents said they were interested in home appliances that could make baking easier. An even higher proportion of young Brits are interested in gadgets that ensure a perfect bake, at 91%.

“It is fantastic that The Great British Bake Off has inspired the nation to bake more, and nine out of ten young bakers are interested in gadgets and quick fixes to help them achieve ‘star bakes’,” commented Zeena Hill, Head of Home Appliance Marketing at Panasonic UK.

“Breadmakers make it easy to bake, and you can make much more than just your average white loaf. With Panasonic Breadmakers, it is quick and simple to bake a range of exciting recipes, from lemon drizzle cake and brioche to rye bread and pizza dough. We’re especially proud of the versatility of our breadmakers, as you can tailor your recipes to suit your diet, for example baking gluten free cakes and doughs. The perfect bake starts with a great dough, and this way you know exactly what has gone into your bake.”

Unsurprisingly, the majority of people surveyed were unaware of just how many things you can make in a Panasonic breadmaker: 87% didn’t know that you can make jam; 86% didn’t know that you can make lemon drizzle cake; 70% didn’t know you can make brioche.

Breadmakers are not the only kitchen appliances that Brits are turning to for uses beyond the obvious, so Panasonic has collated a Top Ten of anecdotal real-life examples:

1.  “I’ve put bacon in the toaster”

2.  7 respondents admitted to cooking salmon in the dishwasher

3.   “Using an espresso machine to make cheese on toast”

4.  18 respondents have tried boiling eggs directly in the kettle

5.  “You can use a glass to skin a mango”

6.   “A water kettle to make soup (it was not a success….)”

7.   “I’m currently baking a carrot cake in my slow cooker!”

8.  “I’ve used a toaster to warm up a sausage roll”

9.   “I use my cake mixer to mash my potatoes”

10.   “A toaster for fish fingers”

The Panasonic SD-ZB2502BXC breadmaker retails at £139.99 and is available at John Lewis, Currys, Argos, and Lakeland. The Panasonic SD-2501 retails at £119.99, and is available at Lakeland, and independent stores. The Panasonic SD2500 retails at £99.99, is available at Argos, John Lewis and Curry’s.

* Survey of 1000 adults across the UK, in October 2014.

** Defined as 18-39 year olds.

Contacts

Jane Hinton
Press Contact
Public Relations Manager
Corporate News and Viera
ukpress@eu.panasonic.com

Sara Barrett
Press Contact
Press Officer
Personal Care, Camcorders, Small Domestic Appliances, Headphones, Cordless Phones, Audio
ukpress@eu.panasonic.com

Claire Eaton-Whitfield
Press Contact
Senior Press Officer
Lumix, Lumix G, Major Domestic Appliances & Built In Range
ukpress@eu.panasonic.com

Ruth Wilson
Press Contact
PR Assistant
ukpress@eu.panasonic.com

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Panasonic research reveals majority of Brits (57%) have wanted to bake more thanks to The Great British Bake Off