New Holland’s W40X Electric Power Wins Prestigious GOOD DESIGN® Award for Innovation and Style

New Holland’s W40X Electric Power Wins Prestigious GOOD DESIGN® Award for Innovation and Style

(IN BRIEF) The New Holland W40X Electric Power, a compact wheel loader, has won the prestigious GOOD DESIGN® award, recognizing its innovative design and advanced electric technology. Powered by a 23kWh battery and offering 39kW of power, the loader operates with zero emissions and low noise, making it ideal for indoor and urban use. Its Clean Blue color and geometric triangular motif were created by CNH’s Industrial Design team for Agritechnica 2023. The machine features a 3.9-ton operating weight, energy-efficient components, and advanced automated functions. David Wilkie, Head of Industrial Design at CNH, celebrated the recognition of the design team’s contribution to this groundbreaking machine.

(PRESS RELEASE) MODENA, 18-Jan-2025 — /EuropaWire/ — New Holland’s W40X Electric Power has been awarded a prestigious GOOD DESIGN® award, one of the world’s most esteemed design prizes, highlighting the perfect harmony between the machine’s aesthetic appeal and its engineering innovations. The compact wheel loader, designed for indoor or urban use, stands out for its dynamic Clean Blue color and the iconic New Holland leaf symbol on the rear hood, combining advanced technology with stylish design.

The W40X Electric Power is powered by a fully electric drive system, utilizing a 23kWh battery that offers a 39kW rated power output. The battery, which comes with a three-year warranty, allows for 3 to 6 hours of work, depending on the application. With a width of just 1,650mm, the machine produces zero emissions and operates with low noise, making it an ideal choice for confined spaces where environmental impact is a concern.

Developed specifically for Agritechnica 2023, the W40X Electric Power’s design features a geometric triangular motif that runs the length of the machine, inspired by the loader bucket’s shape. The design, created by CNH’s Industrial Design team, integrates both aesthetic and functional elements to ensure a visually cohesive machine with modern appeal. The interlocking shapes flow from the rear engine hood, through the driver’s door glass, and onto the loader boom, reinforcing the W40X Electric Power’s unique design language.

The machine’s total operating weight is 3.9 tons, with a bucket payload of 1.0 tons and a standard 0.5m3 bucket size. The specially designed attachment linkage ensures the same durability as traditional designs but with reduced weight, improving energy efficiency by 5%. Additionally, automated functions such as return-to-dig and return-to-travel enhance operator convenience, while load-sensing hydraulics allow for precise control and optimal safety during simultaneous movements.

David Wilkie, Head of Industrial Design at CNH, commented, “This GOOD DESIGN® award acknowledges the significant role of our design team in shaping the W40X Electric Power. The design of this machine is as innovative as its technology, and we are proud to have it recognized by the esteemed GOOD DESIGN® judges.”

Media Contacts:

Giulia Giovanardi
New Holland Press Relations Manager EMEA
Italy
giulia.giovanardi@newholland.com
+39 059 591 541

Alice Brignani
Global PR New Holland
Italy
alice.brignani@newholland.com
+39 347 2126801

SOURCE: CNH Industrial N.V.

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