M&S showcases Kent fruit growers in new Farm to Foodhall advert promoting quality, sustainability, and family farming

M&S showcases Kent fruit growers in new Farm to Foodhall advert promoting quality, sustainability, and family farming

(IN BRIEF) M&S Food has launched a new Farm to Foodhall advert featuring Rochester grower John Myatt and his daughters Alex and Hannah of J. Myatt & Co., who have supplied the retailer with British plums for more than 40 years. The campaign, fronted by chef Tom Kerridge, highlights the family’s dedication to growing eleven varieties of tree-ripened plums, harvested by hand for maximum flavour. J. Myatt & Co. also participates in M&S’s Plan A sustainability programme, which promotes biodiversity and soil health. Running across TV, digital, and in-store platforms, the campaign underscores the role of farmers and suppliers in delivering quality produce to customers.

(PRESS RELEASE) LONDON, 11-Sep-2025 — /EuropaWire/ — M&S Food has unveiled the latest chapter of its Farm to Foodhall campaign, featuring Rochester grower John Myatt and his daughters, Alex and Hannah, from J. Myatt & Co. The advert, now on air, celebrates the family’s 40-year relationship with M&S and their dedication to producing some of the finest British plums.

The campaign, which spans TV, online, in-store, and social media, sees chef Tom Kerridge visiting the Kent-based farm to discover how the Myatt family cultivates tree-ripened plums. With eleven varieties grown to extend the season, each fruit is left on the tree until it reaches its peak, then carefully handpicked when its colour and texture signal optimum ripeness. The result is plums bursting with natural sweetness, ready to be delivered fresh to M&S customers.

The Farm to Foodhall campaign is designed to spotlight the hard work of M&S farmers and suppliers nationwide, telling the stories behind products that make it onto shelves. J. Myatt & Co. also plays a role in M&S’s Plan A programme, which supports long-term sustainability in British farming by promoting biodiversity, soil health, and wildlife-friendly practices such as bird nesting and native planting.

John Myatt commented: “It was wonderful to welcome Tom Kerridge to our farm and share the effort that goes into producing the best possible plums for M&S customers. We are passionate about letting our fruit ripen naturally on the tree to deliver unbeatable flavour, and we’re proud that our plums are enjoyed by families across the country.”

Pablo Martinez, Senior Food Technologist at M&S, added: “Farm to Foodhall is about celebrating the people behind our products. John and his family are outstanding examples of the commitment, skill, and passion that drive our farming partnerships, and we’re delighted to showcase their story.”

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SOURCE: Marks and Spencer