Metso Rebrands Sustainability Initiative as ‘Metso Plus’ to Boost Eco-Friendly Innovation and Support EU Regulations

Metso Rebrands Sustainability Initiative as ‘Metso Plus’ to Boost Eco-Friendly Innovation and Support EU Regulations

(IN BRIEF) Metso has rebranded its Planet Positive initiative as “Metso Plus” to support customers’ sustainability goals and align with evolving EU regulations. Launched in 2021, this initiative now includes over 100 products designed to improve energy and water efficiency, reduce CO2 emissions, and promote safety and productivity. Through Metso Plus, the company emphasizes its commitment to advancing sustainable practices with high-performing, eco-friendly products and services, aiming to exceed industry benchmarks and customer expectations.

(PRESS RELEASE) ESPOO, 13-Nov-2024 — /EuropaWire/ — Metso has embedded sustainability as a foundational element of its strategy, and in 2021, introduced its Planet Positive initiative to address the environmental challenges facing its customer industries. With over 100 products now classified as sustainable, Metso’s portfolio includes equipment and services that outperform industry standards in energy and water efficiency, helping customers reduce CO2 emissions, lower pollution, and improve safety and productivity.

To align with upcoming EU regulatory changes and reinforce its commitment to customer needs, Metso has rebranded Planet Positive as “Metso Plus,” accompanied by a refreshed label design.

“Our mission is to drive sustainable development in collaboration with our customers, helping them achieve their environmental goals and setting new industry standards,” explains Marius Verwoerd, head of Metso’s Sustainability.

Metso Plus signifies a commitment to delivering more value through enhanced performance, increased sustainability, and innovative solutions. Metso’s research and development efforts are focused on expanding this portfolio, enabling the company to offer more possibilities, efficiency, and environmental benefits.

Visit the Metso Plus website to explore the complete range of sustainable products and services.

Media Contact:

Helena Marjaranta
Vice President, Communications and Brand, Metso
tel. +358 20 484 3212
email: helena.marjaranta(at)metso.com

SOURCE: Metso