Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

PUMA Brings Sneaker Culture to Paris Fashion Week with Bold Event Celebrating Iconic Designs

(IN BRIEF) PUMA is set to host a groundbreaking and immersive experience at Paris Fashion Week, featuring four days of exclusive previews, custom workshops, exhibitions, and after-parties. The event, which highlights iconic PUMA silhouettes and new collaborations, is centered around … Read the full press release

Loughborough Lightning Wheelchair Basketball Eyes Fourth Consecutive Title as 2025 Season Kicks Off

(IN BRIEF) Loughborough Lightning’s Wheelchair Basketball team is set to begin its quest for a fourth consecutive Women’s Premier League (WPL) title on January 18th against Worcester Wolves. Under the leadership of Head Coach George Bates, the team has undergone … Read the full press release

Henkel Partners with U.S. Soccer to Advance the Sport Across All Levels

(IN BRIEF) Henkel has partnered with the U.S. Soccer Federation in a multi-year collaboration, becoming the Presenting Partner of the Young Player of the Year Awards and Community Youth Soccer Clinics and a Supporting Partner of the Arthur M. Blank … Read the full press release

PUMA Celebrates African Heritage with Launch of National Team Kits

(IN BRIEF) PUMA has launched Home and Away kits for Egypt, Côte d’Ivoire, Morocco, Senegal, and Ghana, blending cultural heritage and cutting-edge performance. Each kit reflects national identity, with designs inspired by historical and cultural elements like Egyptian Pharaohs, Moroccan … Read the full press release

Sunderland AFC Teams Up with Thorn and Zumtobel for Comprehensive Stadium Lighting Upgrade

(IN BRIEF) Sunderland AFC has partnered with Thorn and Zumtobel to complete a major lighting upgrade at the Stadium of Light. The installation aims to improve the matchday experience while supporting the club’s sustainability goals, providing a cutting-edge lighting solution … Read the full press release

Liiga and Neste Team Up to Cut Emissions with Renewable Diesel for Hockey Season Travel

(IN BRIEF) Neste and Finland’s ice hockey league, Liiga, have partnered to use Neste MY Renewable Diesel™ for team bus travel during the 2024–2025 season, reducing CO₂ emissions by approximately 6,400 tons—equivalent to the annual carbon footprint of 500-600 Finns. … Read the full press release

ABN AMRO Analysis Highlights Link Between Limited Access to Sports, Culture, and Lower Test Scores Among Dutch Children

(IN BRIEF) An analysis by ABN AMRO Foundation reveals that Dutch primary school children with limited access to sports and cultural activities are more likely to receive recommendations for lower levels of secondary education, potentially limiting their educational and career … Read the full press release

FDJ and SUEZ Renew Support for France’s Leading Women’s Cycling Team, Embracing Diversity and Excellence in Sports

(IN BRIEF) FDJ and SUEZ have renewed their sponsorship of France’s leading women’s cycling team, FDJ-SUEZ, for another three seasons, supporting the team’s development and commitment to diversity in sports. The extended partnership will help the team, led by General … Read the full press release

Heathrow Airport Welcomes NFL Teams for London Games Celebration

(IN BRIEF) Heathrow Airport is gearing up to host NFL teams and fans as they arrive in the UK for the much-anticipated 2024 NFL London Games. To mark this occasion, the airport is unveiling its own “gameday stats” and honoring … Read the full press release

Norwich City Women’s Football Player Millie Daviss Launches Academic Career at UEA

(IN BRIEF) Millie Daviss, a player for the Norwich City Women’s Football Club, has embarked on a new journey as a lecturer at the University of East Anglia (UEA). Starting her academic career, Millie will teach subjects related to academic … Read the full press release

Thorn and Zumtobel Illuminate SAP Garden, Enhancing Sports and Event Experience in Munich

(IN BRIEF) Thorn and Zumtobel have partnered with Red Bull Stadion GmbH to provide cutting-edge lighting solutions for the newly completed SAP Garden in Munich’s Olympic Park. The sports venue, designed by Danish architects 3XN, features a dynamic façade and … Read the full press release

Loughborough University Wins Sports University of the Year for the Fourth Time, Continuing Athletic and Academic Excellence

(IN BRIEF) Loughborough University has been named Sports University of the Year for the fourth time by The Times and The Sunday Times Good University Guide 2025. This recognition follows a successful summer where athletes linked to the university won … Read the full press release

Newly Renovated TU/e Sports Center Opens, Unveiling Largest Student Facility in the Netherlands

(IN BRIEF) Eindhoven University of Technology has unveiled its expanded and renovated Student Sports Center, now the largest in the Netherlands. The center, which was opened by Olympic medalist Sander de Graaf, features a significant increase in space and new … Read the full press release

PUMA Appoints Indrajeet Sen as New Head of Global Sourcing as Anne-Laure Descours Transitions to Advisory Role

(IN BRIEF) PUMA has appointed Indrajeet Sen as Senior Vice President of Group Sourcing, taking over operational responsibilities from Anne-Laure Descours, who will not extend her contract beyond 2024. Sen, who has been with PUMA since 2016, will oversee global … Read the full press release

FC Bayern and MAN Truck & Bus Team Up to Launch Electric Vehicle Charging Hub at Allianz Arenal

(IN BRIEF) MAN Truck & Bus, in partnership with FC Bayern Munich, has launched a project to build a public charging park for electric trucks and buses at the Allianz Arena in Munich. The charging park, featuring high-power and megawatt … Read the full press release

Capgemini Revolutionizes America’s Cup Viewing with Real-Time Wind Visualization Technology

(IN BRIEF) Capgemini and America’s Cup Media have partnered to introduce WindSight IQ™, a state-of-the-art technology that will bring real-time wind visualization to the Louis Vuitton 37th America’s Cup broadcasts. This innovative tool leverages advanced LiDAR sensors and cutting-edge algorithms … Read the full press release

LEGO and Nike Unite to Inspire Global Creativity and Play Through New Partnership

(IN BRIEF) The LEGO Group and Nike, Inc. have announced a multi-year partnership to unite creative play and sport, aiming to inspire children and families globally. This collaboration will launch in 2025, featuring co-branded products, experiences, and content that merge … Read the full press release

Borussia Dortmund and RWE Unite for Landmark Sustainability Initiative at SIGNAL IDUNA PARK

(IN BRIEF) Borussia Dortmund and RWE have entered a six-year partnership to enhance sustainability at SIGNAL IDUNA PARK, Germany’s largest football stadium. The collaboration includes installing the largest photovoltaic (PV) system on a stadium roof in Germany, with over 9,500 … Read the full press release

Škoda Auto Powers Tour de France Femmes with Sustainability: Katarzyna Niewiadoma Takes Victory, Marianne Vos Wins Points Trophy

(IN BRIEF) Katarzyna Niewiadoma won the third edition of the Tour de France Femmes avec Zwift, with Marianne Vos taking the points classification title. Škoda Auto, the main partner of the event, provided 70 electric and plug-in hybrid vehicles, including … Read the full press release

PUMA Recognized Among Europe’s Top Ten Climate Leaders by Financial Times

(IN BRIEF) PUMA has been recognized as one of Europe’s top ten Climate Leaders by the Financial Times, achieving its highest-ever ranking of eighth place. The company’s early achievement of its climate goals and new ambitious targets for 2030 highlight … Read the full press release