LEGO House Unveils Exclusive Fabuland Tribute Set, Celebrating 40 Years of Storytelling Innovation

LEGO House Unveils Exclusive Fabuland Tribute Set, Celebrating 40 Years of Storytelling Innovation

(IN BRIEF) LEGO House will release the exclusive Fabuland Tribute set in March 2025, celebrating the pioneering storytelling of LEGO Fabuland from the 1980s. Designed by Stuart Harris and Markus Rollbühler, the set reimagines iconic Fabuland characters with modern LEGO design, continuing the legacy of creative storytelling in LEGO play.

(PRESS RELEASE) BILLUND, 21-Feb-2025 — /EuropaWire/ — In celebration of the legacy of LEGO Fabuland, LEGO House in Billund, Denmark, is set to release a new tribute set, paying homage to one of the most beloved themes in LEGO history. The exclusive set, LEGO Fabuland Tribute (40506), will be available from March 1, 2025, at the LEGO Store in LEGO House. This limited-edition set honors the iconic characters and storytelling foundation of LEGO Fabuland, which ran from 1979 to 1989, blending creativity with narrative in ways that hadn’t been seen before in the LEGO universe.

The set is designed by LEGO House Master Builder Stuart Harris and LEGO Senior Designer Markus Rollbühler, with input from the historians at LEGO Idea House. The tribute set reimagines the much-loved Fabuland characters—Edward Elephant, Joe Crow, Dr. Lucy Lamb, and Clive Crocodile—using modern LEGO design principles. The set is a beautiful mix of nostalgia and innovation, showcasing how these characters have shaped storytelling within LEGO themes.

A Nod to the Past and Future of LEGO Storytelling
Kathrine Kirk Muff, Managing Director of LEGO House, shared her excitement: “Each year, the LEGO House Exclusive products are a highlight, and this year’s Fabuland Tribute is no exception. Fabuland played a groundbreaking role in combining storytelling with LEGO play, and seeing this celebrated in such a unique way brings back wonderful memories for me. This set also exemplifies our commitment to offering our guests a piece of LEGO history they can enjoy and continue building at home.”

The set is designed to reflect the magic of storytelling that Fabuland pioneered in the 1980s, with character-driven narratives introduced through short stories in building instructions—a first for LEGO themes at the time. The Fabuland Tribute set continues this tradition with beautifully illustrated instructions by LEGO House Associate Master Builder Didac Perez, where each character’s build is presented with a storyline, allowing for a character-by-character assembly process.

A Significant Milestone in LEGO History
Fabuland was introduced in 1979 as a groundbreaking LEGO theme set in a whimsical animal world. For the first time, LEGO combined building with narrative, allowing children to immerse themselves in the adventures of Fabuland’s charming residents. It became the first LEGO theme to encourage storytelling and the first to extend into licensed products, including books and clothing. With its unique mix of animal characters, cozy homes, and playful environments, Fabuland set the stage for future LEGO themes that would incorporate storytelling in even greater depth, such as LEGO® NINJAGO®, LEGO® Friends, and LEGO® Bionicle®.

The Fabuland Tribute set is the sixth release in LEGO House’s Special Edition series. Previous sets have included “The Wooden Duck,” “The Brick Moulding Machine,” and “Dagny Holm – Master Builder.” Like the others, this set will be exclusively available at LEGO House in Billund, cementing its place as a must-have collectible for LEGO fans and history enthusiasts alike.

Celebrating the Fabuland Legacy
Stuart Harris, Master Builder for LEGO House, expressed the personal significance of this project: “Fabuland holds a special place in my heart. Growing up, I spent a lot of time with the original Fabuland sets and was captivated by how they encouraged creative storytelling. It’s incredibly rewarding to bring these characters back to life and to see how their influence has endured in future LEGO themes. I’m excited to see the Fabuland Tribute set inspire new generations of fans, just as it did for us.”

The LEGO Fabuland Tribute (40506) features 1,026 elements and is suitable for builders aged 10 and up. It is priced at 649 DKK and will be available exclusively at the LEGO House retail store in Billund starting March 1, 2025.

Notes to Editor

Facts about LEGO House Exclusive #6 LEGO Fabuland Tribute:

• LEGO Fabuland Tribute is the sixth product in the LEGO House exclusive series.
• The set will retail for 649 DKK.
• The characters are Edward Elephant, Joe Crow, Dr Lucy Lamb and Clive Crocodile.
• The set will be available to buy from 1 March 2025.
• This set is exclusively available in the LEGO House retail store.
• There are 1026 elements in the set.
• The set is suitable for ages 10 and above.
• The set celebrates the magic of storytelling, for which Fabuland was the first LEGO theme to do so. The infamous characters have backstories in entire universes with action that unfolds across various media such as animated TV series, books, comics, etc.

More facts about LEGO Fabuland:

• LEGO Fabuland was introduced in 1979 and discontinued after a decade, in 1989.
• A total of 99 LEGO Fabuland retail sets were launched from 1979 to 1989.
• From 1979 to 1987 there was no lead-character in the Fabuland universe. However, when “Edward and Friends” – an animated TV series based on the characters and stories – was released in 1987, Edward Elephant became the main character. Every episode was released under the name “Edward and Friends”, whereas the LEGO sets still launched under the name LEGO Fabuland.
• The theme was the first LEGO play theme to directly encourage storytelling, as well as the first theme to be extended into licensed products such as books, clothing, accessories, etc.
• Fabuland invited LEGO lovers to join the charming inhabitants on their adventures in their quaint, idyllic village. Whether exploring the bustling town square, embarking on a daring rescue mission, or simply enjoying a cup of tea at the cozy café, the stories and possibilities were endless.
• During the 1980s, the Fabuland houses changed; the roofs on the early models were made of 2×4 bricks. In 1982, roof elements became larger and easier to handle.
• The Mayor of Fabuland was Lionel Lion.
• The citizens of Fabuland all had their own names, unique personalities, accessories, and some had apparel which related to their jobs in the whimsical world.
• The characters’ names would sometimes vary in different countries.
  For instance, in some countries, Edward Elephant was known as Fanfan,
  Ollie or Eduardo.

About LEGO House
LEGO® House, “Home of the Brick”, is the ultimate experience centre in Billund – the hometown of the LEGO brick. 12,000 m2 large and filled with 25 million LEGO bricks, LEGO waterfalls and giant animals and plants. The house offers experiences for children of all ages, who want to develop creatively and explore the endless possibilities for Learning through Play through the LEGO brick.

Media Contact:

email: media@LEGO.com

SOURCE: LEGO System A/S