Iberdrola Launches niba as First Fully Digital Energy Start-Up with AI-Driven Customer Platform

Iberdrola launches niba, the first neo-energy company on the Spanish market

(IN BRIEF) Iberdrola Group has created niba, a 100% digital start-up launching in June to complement its existing energy offerings. Leveraging AI and built-in personalization, niba allows customers to manage their energy usage and plans entirely through an app—eliminating physical branches. The venture adopts a freemium model so users can explore core features for free before subscribing. Managed by a dedicated in-house support team with full platform access, niba promises rapid, tailored service. At launch, it will offer green electricity plans, with plans to introduce further products and services. This initiative underscores Iberdrola’s commitment to innovation, operational excellence, and customer-centric digital transformation in the energy sector.

(PRESS RELEASE) BILBAO, 2-Jun-2025 — /EuropaWire/ — Iberdrola Group is unveiling its inaugural fully digital corporate start-up, niba, designed to pioneer a fresh business model grounded in agility, cutting-edge technology, and exceptional customer service. Debuting this June, niba will broaden Iberdrola’s commercial portfolio by offering a 100% digital energy experience tailored to emerging market demands.

Built from the ground up, niba harnesses artificial intelligence to deliver a seamless, hyper-personalized interface through a single app—doing away with physical offices and streamlining all customer interactions. From real-time consumption analytics and bespoke savings recommendations to plan customization and cost optimization, every feature empowers users to engage with their energy use more consciously and interactively.

Mariola Martínez, Managing Director of niba, explains: “We conceived niba as the first ‘neo-energy’ company, mirroring how neobanks revolutionized banking. By leveraging advanced data and AI, we’ll offer customers an unmatched digital experience. This launch reinforces Iberdrola’s dedication to staying at the forefront of innovation.”

niba’s customer-first ethos extends to its support team, staffed entirely by in-house experts equipped with advanced digital skills and full autonomy to resolve inquiries directly within the technology platform. This ensures swift, personalized assistance that aligns with the Group’s core values.

Embracing a freemium approach, niba grants app users access to basic features at no cost—allowing prospective customers to experience its value before committing. Pricing remains transparent and competitive, with the best available rate guaranteed at both sign-up and renewal, rather than time-limited promotions or retention offers.

At launch, niba will supply 100% green electricity plans, with additional value-added services and products rolling out in the coming months. Over the medium term, the start-up aspires to establish a sustainable, scalable operating model that cements Iberdrola’s leadership in a rapidly evolving, digitalized energy landscape.

Corporate Communication (contact for Media)

Tel.: +34 91 784 32 32
Mail: comunicacioncorporativa@iberdrola.es

SOURCE: IBERDROLA