Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

(IN BRIEF) Banijay, a prominent media and entertainment company, has rebranded its creative and marketing agency Banijay Live Artist Brand (BLAB) to Banijay Media Germany. The company will now operate under three pillars: House of Brands, House of Likes, and House of Rights. House of Brands focuses on collaborations between well-known TV formats and brands, House of Likes develops social media strategies and digital content, and House of Rights markets content from advertisers and TV producers through various platforms. The rebrand aims to strengthen Banijay’s market position and highlight its diverse portfolio. The move follows the recent transfer of live activities to Brainpool Live Entertainment GmbH and aligns with Banijay’s focus on digital content, branded entertainment, and community building.

(PRESS RELEASE) PARIS, 20-Jul-2023 — /EuropaWire/ — Media and entertainment powerhouse, Banijay, unveils the rebrand of creative and marketing agency Banijay Live Artist Brand (BLAB) which becomes Banijay Media Germany. Co-Managing Directors Ingrid Langheld and Daniel Durst will continue to oversee the company.

The move introduces three pillars within the company: House of Brands, House of Likes and House of Rights. Creative marketing unit House Of Brands, works in co-operation with broadcasters, bringing together well-known TV formats with brands. Successful examples include FRoSTA and the TV total WOK WM. Under House Of Likes, Banijay Media Germany will develop social media strategies, authentic storytelling, digital content, and communities across numerous channels. In addition, House Of Rights will market content from advertisers and TV producers via all relevant platforms or through the company’s own wide-reaching MySpass network.

Ingrid Langheld, Co-Managing Director, Banijay Media Germany: “Following the recent transfer of the live activities to Brainpool Live Entertainment GmbH, the logical next step towards strengthening our business is now taking place. Through our strategic rebrand as Banijay Media Germany, we will focus on our strength as a dynamic creative and marketing agency, building our market position and showcasing our formidable portfolio.”

Daniel Durst, Co-Managing Director, Banijay Media Germany: “Digital content, branded entertainment, community building and content distribution are of utmost relevance. By focusing on the core competence of a digital full-service entertainment agency, we are taking the next step into the entertainment future. As a creative, strategic partner for producers, advertisers, broadcasters and streamers, we develop and produce individual content and distribution strategies, creating unique moments to get people talking.”

The news comes after Brainpool TV, part of Banijay Germany, restructured its live events agency and tour divisions under new label Brainpool Live Entertainment GmbH – an independent move which further complimented the latest announcement from FL Entertainment, the listed entity within which Banijay sits, regarding the launch of Banijay Events, following its minority investment in The Independents, and Banijay’s signing of the majority acquisition of Balich Wonder Studio.

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SOURCE: Banijay Group