Bang & Olufsen Launches Beosound Premiere, a Sculptural Soundbar Blending Acoustic Mastery and Timeless Design

Bang & Olufsen Launches Beosound Premiere, a Sculptural Soundbar Blending Acoustic Mastery and Timeless Design

(IN BRIEF) Bang & Olufsen has launched the Beosound Premiere, a sculptural soundbar that combines premium aluminium craftsmanship with revolutionary acoustic innovation. Equipped with the company’s patent-pending Wide Stage Technology™ and ten custom drivers, the Beosound Premiere creates an immersive three-dimensional sound experience enhanced by Dolby Atmos 7.1.4 decoding. It also features responsive LED lighting, sustainable construction certified under Cradle to Cradle®, and a five-year Beocare warranty. To celebrate its launch, Bang & Olufsen unveiled a limited Haute Edition, meticulously milled from aluminium and limited to 25 pieces worldwide. Available from December 2025, the Beosound Premiere represents a new pinnacle in design-driven audio excellence.

(PRESS RELEASE) STRUER, 5-Nov-2025 — /EuropaWire/ — Bang & Olufsen has announced the launch of Beosound Premiere, an audacious statement soundbar that merges sculptural artistry with breakthrough acoustic innovation. Crafted from pure aluminium and showcasing the brand’s new Wide Stage Technology™, the Beosound Premiere delivers an immersive three-dimensional sound experience designed to be as visually striking as it is sonically powerful.

Described by Kristian Teär, CEO of Bang & Olufsen, as “a sculptural masterpiece and a bold expression of acoustic artistry,” the Beosound Premiere marks a milestone in the Danish company’s 100-year heritage of audio innovation. “This is not merely a product; it is a curated experience,” he said. “Beosound Premiere redefines the category, transforming sound into an emotional encounter and the soundbar into a piece of art.”

A Masterpiece in Aluminium

The Beosound Premiere’s form is sculpted from Bang & Olufsen’s signature aluminium, engineered at Factory 5 in Struer, Denmark. Unlike conventional soundbars, its design celebrates its internal components — a philosophy that reflects the company’s “inside-out” approach to design. The matte satin finish, achieved through pearl blasting, emphasizes its seamless form. A standout element is the up-firing central tweeter, encased in turned aluminium and adorned with 1,925 precision-machined perforations—a tribute to the year Bang & Olufsen was founded.

Redefining Spatial Sound

At the heart of Beosound Premiere lies an array of ten custom-engineered drivers, including a dedicated up-firing driver that adds height and dimensionality to sound. The result is a deeply immersive experience that surrounds listeners from every angle, delivering crystal-clear dialogue and rich, resonant bass. Bang & Olufsen’s new Wide Stage Technology™ creates the illusion of external speakers, expanding the perceived soundstage far beyond the soundbar’s physical dimensions.

The Beosound Premiere also incorporates Dolby Atmos 7.1.4 surround decoding and supports Beolink Surround, allowing integration with additional Bang & Olufsen speakers. It intelligently analyses room acoustics to optimize performance for any space, whether used as a standalone centrepiece or as part of a complete home cinema system.

Light, Longevity, and Luxury

The Beosound Premiere introduces a new design language of interaction through light — 90 responsive LEDs softly illuminate within the soundbar, moving fluidly in response to user adjustments. This luminous effect adds a tactile connection between sound, sight, and touch.

Sustainability remains central to Bang & Olufsen’s ethos. The Beosound Premiere is Cradle to Cradle Certified® Bronze, reflecting a design built for longevity, upgradability, and recyclability. The soundbar comes with a five-year warranty under the Beocare program, reinforcing the company’s commitment to durability and craftsmanship.

Beosound Premiere Haute Edition

To commemorate the launch, Bang & Olufsen introduces the Beosound Premiere Haute Edition, limited to just 25 units worldwide. This collector’s edition features a precision-milled aluminium pattern that radiates outward from the central slot, symbolizing the flow of sound waves. Each piece requires a 17-hour milling process, resulting in a one-of-a-kind visual and tactile texture that captures and reflects light. Every unit is individually numbered and comes with a limited-edition Beoremote One presented in a handcrafted wooden box with a certificate of authenticity.

Pricing and Availability

• Beosound Premiere (RRP €4,900 / $5,800) will be available in Natural Aluminium (Dec 2025), Gold Tone (Feb 2026), and Black Anthracite (Mar 2026), with optional oak and dark oak wooden covers and grey melange fabric covers available separately.
• Beosound Premiere Haute Edition (RRP €13,000 / $15,700) is available now in select Bang & Olufsen boutiques worldwide.

With the Beosound Premiere, Bang & Olufsen redefines what a soundbar can be — a fusion of art, technology, and emotion that embodies a century of acoustic mastery.

For further information

Contact

Allan Fatum, Global Marketing
Email: afa@bang-olufsen.dk
Phone: +45 2965 0996

Social Media
@bangolufsen #BangOlufsen

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology, and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 1000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

SOURCE: Bang & Olufsen