Bang & Olufsen and Ferrari Launch Exclusive Second Special Edition Collection Featuring High-End Audio and Visual Solutions

Bang & Olufsen and Ferrari Launch Exclusive Second Special Edition Collection Featuring High-End Audio and Visual Solutions

(IN BRIEF) Bang & Olufsen has partnered with Ferrari to launch their second Special Edition Ferrari Collection, featuring three high-end products: the Beolab 50 speakers, Beosound Theatre soundbar, and Beovision Theatre TV. This collection incorporates Ferrari’s signature Grigio Corsa color and a striking red accent, reflecting both brands’ commitment to exceptional design and performance. The use of aluminum, a hallmark of both companies, is central to the products’ aesthetics and functionality. The Beolab 50 offers adjustable sound delivery for different listening environments, while the Beosound Theatre soundbar boasts twelve custom drivers for an immersive experience. The Beovision Theatre provides a complete home cinema setup with Dolby Atmos sound and a 4K OLED display. The collection is now available for made-to-order purchase, with pricing starting at 88,000 EUR for the speakers.

(PRESS RELEASE) STRUER, 8-Oct-2024 — /EuropaWire/ — Bang & Olufsen, a Danish audio brand renowned for its exceptional sound quality, has rejoined forces with Ferrari to unveil their highly anticipated second Special Edition Ferrari Collection. This collaboration introduces three exquisite products that blend the elegance of Italian design with the craftsmanship of Danish engineering.

The new collection includes the reimagined Beolab 50 speakers, Beosound Theatre soundbar, and Beovision Theatre TV, all designed with Ferrari’s signature charcoal Grigio Corsa color and a striking red accent, echoing the aesthetic of the initial 2023 collection. “This partnership represents a significant advancement in our mission to deliver an unparalleled auditory experience,” said Kristian Teär, CEO of Bang & Olufsen. “We aimed to pay homage to aluminum, a material cherished by both brands, which underpins our shared commitment to performance and innovation.”

The use of aluminum is central to the design philosophy, reflecting both companies’ dedication to high-quality materials. The distinctive Grigio Corsa hue was achieved through a sophisticated anodization process complemented by pearl blasting, resulting in a matte finish that enhances the overall sophistication. The Beolab 50 and Beosound Theatre now feature aluminum lamellas, inspired by the side vents of Ferrari vehicles, exemplifying meticulous attention to detail.

With their unique features, the Beolab 50 speakers deliver exceptional audio performance, adjusting sound delivery based on the listening environment, while the Beosound Theatre soundbar integrates twelve custom drivers to create an immersive sound experience. The Beovision Theatre, available in various screen sizes, offers a complete home cinema experience, combining Dolby Atmos surround sound with a sleek 4K OLED display.

To round out the collection, the motorized stand and Beoremote One, crafted from a single piece of aluminum and finished in Grigio Corsa, deliver an elegant touch. The collection is designed to provide a seamless sensory experience, making it a versatile addition to any home.

The Special Edition Ferrari Collection is now available for made-to-order purchase, with pricing starting at 88,000 EUR for the Beolab 50 speakers, 17,000 EUR for the Beosound Theatre soundbar, and 23,500 EUR for the Beovision Theatre, excluding the screen. For more details and to explore the complete collection, visit www.bang-olufsen.com.

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation.

Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

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Media Contacts:

Allan Fatum, Sr.
Manager, Head of Global PR
Email: afa@bang-olufsen.dk
Phone: +45 2965 0996

Bethan Beckett
Global PR Manager
Email: bebe@bang-olufsen.dk
Phone: +45 2238 9654

SOURCE: Bang & Olufsen