Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

(IN BRIEF) Allianz has partnered with football star Harry Kane, naming him as their global brand ambassador. Kane, known for his football prowess and advocacy for mental health, will collaborate with Allianz on marketing initiatives aimed at inspiring the next generation. This partnership strengthens Allianz’s commitment to football and community support, aligning with their global strategy to enhance brand appeal through sports and societal initiatives.

(PRESS RELEASE) MUNICH, 12-Jul-2024 — /EuropaWire/ — In a strategic move to bolster its global presence, Allianz has announced a significant partnership with professional footballer Harry Kane, who currently plays for Bundesliga powerhouse FC Bayern Munich and leads the England national team as captain. This collaboration marks Kane’s role as a global brand ambassador for Allianz in the coming years, highlighting a shared commitment to inspire the next generation through joint marketing initiatives.

Known for his exceptional football skills and leadership both on and off the field, Harry Kane is not only a prolific goal scorer but also an advocate for mental health awareness and financial literacy. His establishment of the Harry Kane Foundation underscores his dedication to fostering positive change beyond sports.

“Allianz is thrilled to welcome Harry Kane to our esteemed roster of brand ambassadors,” said Bernd Heinemann, overseeing Group Strategy, Marketing, and Distribution at Allianz SE. “As a global icon, Kane’s influence spans continents, making him an ideal partner to enhance our brand appeal across diverse fan communities.”

Based in Munich, where Allianz is headquartered and FC Bayern Munich calls home, this partnership is seen as a natural fit. “Allianz’s commitment to excellence resonates deeply with my own values,” commented Harry Kane. “I look forward to leveraging our collaboration to drive meaningful impact together.”

The alliance builds upon Allianz’s longstanding support for football as a societal stabilizer and health promoter, further cementing its position as a leader in the global insurance market. With initiatives spanning from supporting FC Bayern Munich across various teams to innovative digital engagements, Allianz continues to enhance its brand visibility and affinity worldwide.

A match made in Munich

With Kane and his family living in Munich, where Allianz is headquartered, since joining FC Bayern München in August 2023, this partnership makes a perfect match: “Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together,” Harry Kane adds.

Harry Kane, a striker at Bundesliga club FC Bayern Munich and captain for the England national team, is a prolific goal scorer with strong link play. He is regarded as one of the best players in the world and one of the best strikers of his generation. He has scored 44 goals at FC Bayern Munich in the 2023/2024 season.

FC Bayern and Allianz’s longstanding partnership

The more than 20 year-long successful partnership with FC Bayern ranges from the naming of the Allianz Arena to supporting the men’s, women’s and youth teams, as well as activations on digital and social media. In 2023, Allianz announced the extension of its successful partnership with FC Bayern until 2033 and only recently, Allianz became the sleeve sponsor of FC Bayern men’s team leveraging an innovative logo with an embedded QR code through which fans can participate in contests and activities.

The performance of the FC Bayern teams and the interest of millions of fans around the world has significantly contributed to Allianz’s brand awareness & likeability. According to Interbrand, Allianz is the #1 insurance brand globally.

About Allianz

The Allianz Group is one of the world’s leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.

* Including non-consolidated entities with Allianz customers.
** As of March 31, 2024.
Media Contacts:

Florian Amberg
Allianz SE
+49 89 3800 15924
florian.amberg@allianz.com

Christina Bersick
Allianz Deutschland AG
+49 89 3800 12940
christina.bersick@allianz.de

Heidi Polke
Allianz SE
+49 89 3800 99777
christina.bersick@allianz.de

Ulrike Strauss
Allianz SE
+49 89 3800 12944

ulrike.strauss@allianz.de

SOURCE: Allianz SE