Ahold Delhaize Launches Enhanced Delhaize App, Expanding Unified Digital Experience Across Europe

Ahold Delhaize Launches Enhanced Delhaize App, Expanding Unified Digital Experience Across Europe

(IN BRIEF) Ahold Delhaize has launched a new app for its Belgian brand, Delhaize, as part of a six-country rollout plan. This app enhances customer experience with an intuitive interface, enriched loyalty features, and improved in-store functionalities. The app, designed for both iOS and Android, will soon be available in Luxembourg, Romania, and Greece, with a complete rollout expected by the end of the year.

(PRESS RELEASE) ZAANDAM, 14-Aug-2024 — /EuropaWire/ — Ahold Delhaize is excited to announce the launch of a new app for its Belgian brand, Delhaize, marking the third significant milestone in the company’s six-country rollout plan. This new app represents a major advancement in delivering a seamless and personalized customer experience across all Ahold Delhaize brands. Following successful app launches earlier this year for Albert in the Czech Republic and Maxi in Serbia, the Delhaize app introduces a comprehensive loyalty program and an enhanced in-store experience.

Enhanced Experience for Delhaize Customers Delhaize customers will benefit from several new features and improvements with this app, including:

• Intuitive Interface: The app now offers clearer communication of key value propositions, such as online shopping, point rewards, personal offers, and the NutriBoost program. Enhanced product recommendations, optimized product lists, and a smoother checkout process are designed to make the shopping journey more intuitive, based on extensive user research.
• Accessibility: The app ensures full AA accessibility, preparing for compliance with upcoming regulations in July 2025.
• Healthier Choices: Healthier alternatives are now more visible, making it easier for customers to make better choices and improving product recommendations within the shopping flow.

Lefteris Geranios, User Experience & Digital Development Manager at Delhaize, commented on the launch: “Rebuilding the app from the ground up allows us to offer customers a seamless and consistent experience throughout. The improvements have already been well-received, with users noting the app’s speed, ease of use, and better navigation.”

Unique Features of the Delhaize App The Delhaize app offers an enriched loyalty experience that rewards customers in meaningful ways, including free products, partner discounts, and charity donations. Customers can track their points and savings, and even monitor the healthiness of their purchases directly through the app.

Additional features include recipe suggestions based on scanned products and fridge contents, encouraging customers to try new dishes. The app also provides product recommendations for bundled items, helping users complete meal packages efficiently.

The in-store experience is further enhanced with features like shopping lists, automatic connection to in-store WiFi, Payconiq payment options, and the ability to receive cash from deposits or returns directly into a digital wallet.

Monetization has also been integrated into the app, featuring display ads and sponsored products through Ahold Delhaize’s retail media platform, Gambit.

Cross-Platform Functionality The Delhaize app is built on a modular framework that supports both iOS and Android devices, allowing for quicker development and easier scaling of new features, reducing time and costs.

Looking Ahead With the Delhaize app now live in Belgium, Ahold Delhaize is preparing to roll out similar apps in Luxembourg, Romania, and Greece. The company is on track to complete the rollout by the end of the year, bringing a unified and enhanced app experience to even more customers.

Ahold Delhaize extends its gratitude to its dedicated team and loyal customers for their continued support and enthusiasm. More updates and innovations are on the way as the company continues to enhance the shopping experience.

Media Contact:

Phone: +31 88 659 9111

SOURCE: Ahold Delhaize