Luxury retail redefined: LVMH and Adyen transform global customer payment experience

Luxury retail redefined: LVMH and Adyen transform global customer payment experience

(IN BRIEF) Adyen is advancing its partnership with LVMH by deploying unified payment solutions across nearly 50 Maisons worldwide, spanning fashion, hospitality, beauty, jewelry, and department stores. With more than 1,000 boutiques already rolled out, the collaboration is streamlining global payment infrastructures through mobile terminals, Tap to Pay, automation, and integrated reconciliation. Executives from both companies emphasized that the project enhances efficiency, reduces errors, and frees sales teams to focus on customer service, reinforcing LVMH’s ambition to deliver flawless client experiences. The initiative continues to expand, setting a new benchmark for payments in the luxury sector.

(PRESS RELEASE) PARIS, 17-Sep-2025 — /EuropaWire/ — Adyen, the international financial technology platform, is deepening its collaboration with LVMH by unifying payment systems across nearly 50 Maisons worldwide. The partnership, which began in 2020, is helping the luxury leader integrate its in-store and online payment infrastructures, ensuring a seamless experience that matches the group’s high standards of excellence.

Covering categories from fashion and leather goods to beauty, hospitality, watches, jewelry, and department stores, the project has already reached more than 1,000 boutiques across Europe, Asia-Pacific, and the Americas. Each rollout is supported with tailored on-site assistance to ensure boutique-level precision, while leveraging a harmonized global integration.

The implementation of Adyen’s technology has delivered tangible results: frictionless in-store transactions with mobile terminals and Tap to Pay, reduced manual data entry, faster reconciliation and end-of-day processes, and one unified system across geographies and channels. By automating critical steps, the solutions allow LVMH’s sales advisors to dedicate more time to their core role of advising clients, enhancing the overall luxury experience.

“This initiative is part of our broader ambition to offer an impeccable customer journey, consistent with the quality and craftsmanship of our Maisons,” said Arnaud Bodzon, Group Payment Director at LVMH. “It benefits not only our clients but also our sales teams, who can now devote themselves fully to serving customers without being distracted by payment administration.”

Ethan Tandowsky, CFO at Adyen, added: “Our work with LVMH goes far beyond facilitating transactions. Together, we are elevating the shopping journey across all Maisons, ensuring the payment experience reflects the elegance and exclusivity of the products themselves. We look forward to further advancing this vision with LVMH as the partnership evolves.”

The ongoing expansion across additional Maisons highlights the shared goal of both companies: to deliver a payments experience that is not only global and efficient, but also aligned with the refinement expected in luxury retail.

Media Contact:
press@adyen.com

SOURCE: Adyen NV