Vodafone partners with UEFA to sponsor Women’s Football until 2030 and launches Champions Travel eSIM for fans

Vodafone partners with UEFA to sponsor Women’s Football until 2030 and launches Champions Travel eSIM for fans

(IN BRIEF) Vodafone has entered a long-term partnership with UEFA and UC3, becoming an official partner of UEFA Women’s Football until 2030 and a licensee of the UEFA Champions League for the 2025–2027 seasons. The agreement covers major women’s competitions including the UEFA Women’s Champions League and UEFA Women’s EURO 2029, highlighting Vodafone’s investment in the fast-growing women’s game. Vodafone will also launch the Champions Travel eSIM, offering global data connectivity in 206 countries with added benefits for football fans. UEFA executives praised Vodafone’s global reach and innovation, noting the partnership’s role in expanding opportunities for women and bringing fans closer to the sport.

(PRESS RELEASE) BERKSHIRE, 15-Sep-2025 — /EuropaWire/ — Vodafone has signed a major multi-year agreement with UEFA and UC3, becoming an official partner of UEFA Women’s Football and a licensee of the UEFA Champions League. The partnership, which runs until 2030, reinforces Vodafone’s commitment to both women’s and men’s European football, combining its global network expertise with UEFA’s ambition to grow the game at every level.

As part of the sponsorship, Vodafone will support a wide range of UEFA women’s tournaments including the UEFA Women’s Champions League, UEFA Women’s EURO 2029, UEFA Women’s Futsal EURO 2027, UEFA Women’s Nations League, Women’s European Qualifiers, and the UEFA Women’s Under-19 and Under-17 Championships. This sponsorship reflects Vodafone’s investment in women’s sport, one of the fastest growing areas of global sport.

In addition, Vodafone has become an official licensee of the UEFA Champions League for the 2025–2026 and 2026–2027 seasons. To coincide with the introduction of the league phase of the competition, Vodafone will launch the Champions Travel eSIM, designed to give away fans and international travellers seamless global connectivity. Offering unlimited data in 206 countries, hotspot functionality, flexible top-up options, and a dedicated support desk, the eSIM aims to remove travel connectivity concerns while enriching the fan experience. Customers will also have the chance to win match tickets through regular prize draws.

Ahmed Essam, CEO of European Markets at Vodafone, commented:
“It is great to once again be associated with European football. We are excited to sponsor women’s football, which is one of the fastest growing sports globally. As an official licensee of the men’s flagship club competition, Vodafone will help to further enhance the experience for fans, and we will launch the Champions Travel eSIM, with a range of benefits for football fans around the world.”

UEFA welcomed Vodafone’s arrival to the partner family. Nadine Kessler, UEFA Women’s Football Director, said:
“The meteoric rise of the women’s game, highlighted by the record-breaking success of this summer’s UEFA Women’s EURO, is undeniable. We are delighted to welcome Vodafone to the UEFA Women’s Football partner family. Their commitment and global reach make them an ideal ally as we work together to keep pushing the game forward and inspiring the next generation of fans and players.”

Guy-Laurent Epstein, UEFA Executive Director of Marketing, added:
“Vodafone’s strong track record in supporting sport, coupled with their commitment to innovation and inclusion, aligns seamlessly with our ambition to grow the game at every level. Together, we look forward to creating impactful and engaging experiences that bring fans closer to the sport they love.”

This new partnership expands Vodafone’s growing portfolio of sponsorships in football and beyond, adding to its recently announced partnership with Borussia Dortmund and long-standing commitments in tennis, rugby, volleyball, and athletics. Across all sports, Vodafone leverages its network expertise to improve fan experiences, from reducing mobile congestion at stadiums to enabling real-time digital engagement.

Notes to Editors

1. UC3 is the joint venture company between UEFA and the European Club Association responsible for managing the commercial and business aspects of the UEFA club competitions.
2. For more information about the Vodafone Travel eSIM, visit travel.vodafone.com/our-destinations/uefa

About Vodafone Group

Vodafone is a leading European and African telecoms company

We serve over 355 million mobile and broadband customers, operating networks in 15 countries with investments in a further five and partners in over 40 more. Our undersea cables transport around a sixth of the world’s internet traffic, and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world’s largest IoT platforms, with over 215 million IoT connections, and we provide financial services to around 92 million customers across seven African countries – managing more transactions than any other provider.

From the seabed to the stars, Vodafone’s purpose is to keep everyone connected.

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SOURCE: Vodafone Group