Transforming Checkout Experiences: KIKO Milano and Adyen Unite to Revolutionize Global Payments

Transforming Checkout Experiences: KIKO Milano and Adyen Unite to Revolutionize Global Payments

(IN BRIEF) KIKO Milano, the top Italian beauty brand present in over 70 countries, has partnered with Adyen to implement a Unified Commerce solution that revolutionizes the payment process both in-store and online. The initiative addresses evolving customer demands for convenience, speed, and security by integrating advanced payment technologies such as mobile POS and Tap To Pay, alongside a seamless connection with the existing EVA POS system. This unified solution supports local payment methods in key markets like Europe, the UK, UAE, the US, and Hong Kong, and consolidates payment data into a single platform, offering valuable insights into customer behavior. The result is a smoother, more secure checkout experience that has boosted digital payment rates and accelerated international expansion, all while enabling more targeted marketing and improved customer engagement. Key executives from both KIKO Milano and Adyen have praised the partnership for its transformative impact and its role in driving future growth.

(PRESS RELEASE) MILAN, 20-Mar-2025 — /EuropaWire/ — KIKO Milano, Italy’s leading global beauty brand with a presence in over 70 countries, has successfully implemented a Unified Commerce solution in both its brick-and-mortar and online stores in partnership with Adyen, the world-renowned financial technology platform preferred by top-tier businesses. This strategic move is designed to enhance the payment experience for its customers, making every purchase moment both unique and memorable. A key component of this initiative is the seamless integration of payment data, along with the incorporation of localized payment methods that cater to the diverse needs of various markets.

In recent years, consumer expectations have shifted significantly, with convenience, speed, and security emerging as top priorities during the checkout process. Recognizing this evolution, KIKO Milano set out to transform the payment phase—a critical segment of the customer journey—to deliver a personalized and highly satisfying experience across every channel. This task was complex, given the varied payment preferences and methods across different regions, as well as the challenge of consolidating fragmented customer behavior data from multiple systems.

By collaborating with Adyen, KIKO Milano has deployed a unified payment solution that facilitates smooth transactions regardless of the shopping channel. The brand has introduced state-of-the-art technologies such as mobile POS devices and the innovative Tap To Pay feature on the iPhone, both of which streamline the payment process in stores. The effortless integration with New Black’s existing EVA POS platform further enhanced this implementation.

To address market-specific requirements, KIKO Milano now supports local payment options powered by Adyen in key regions including Europe, the United Kingdom, the United Arab Emirates, the United States, and Hong Kong. In addition, all payment data from various channels and countries have been consolidated into one comprehensive platform, simplifying transaction management and offering valuable insights into customer behavior.

The impact of these advancements has been significant. Customers now enjoy a faster, more secure checkout experience, which has translated into improved conversion rates. Digital payments in stores have surged to an average of 50% globally, reaching peaks of up to 65% in major European markets since the beginning of the partnership in 2023. Moreover, the deployment of 10,000 payment terminals across 1,000 stores within just nine months has accelerated KIKO Milano’s international expansion. Enhanced data accessibility has also allowed the brand to build richer customer profiles, leading to higher engagement levels and more targeted marketing strategies.

Kaveh Vahabi, Chief Information Officer of KIKO Milano, stated, “Integrating Adyen into our systems has been transformative. Beyond bolstering payment security and simplifying PCI certification, it has enriched our customer profiles by providing key insights into payment habits, enabling us to craft more tailored marketing strategies.” Cristina Casa, Chief Retail Officer of KIKO Milano, added, “Our customers expect a seamless experience both online and in-store. Adyen’s unified payment solution has given them the freedom to choose their preferred payment method without any hassle, which has positively impacted our conversion rates and deepened our understanding of customer behavior.” Gabriele Bellezze, Country Manager Adyen Italy, commented, “Supporting KIKO Milano’s growth by delivering innovative payment technologies tailored to their unique needs is truly exciting. Our platform is designed to meet the diverse requirements of customers across global markets while maintaining a unified vision.”

Looking ahead, KIKO Milano plans to continue its expansion by opening new stores and deepening its partnership with Adyen, further refining its processes to stay ahead of market trends and consistently offer a premium customer experience.

About KIKO Milano

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. KIKO identifies the major beauty trends of the moment and makes them accessible to all. Combining the quality and creativity rooted in its Italian DNA, KIKO has conquered the most demanding and diverse beauty addicts with an endless range of shades, tones and textures to satisfy every professional and personalized make-up requirement. The brand has over 1000 stores and is available in over 70 markets.

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with Kiko Milano, described in this press release, underlines Adyen’s continuous growth with existing and new customers over the years. For more information, visit Adyen.com.

Media Contact:
press@adyen.com

SOURCE: Adyen NV