Syoss relaunches hair care lines with better formula and new bottles made from 98% recycled material

Syoss relaunches hair care lines with better formula and new bottles made from 98% recycled material

Professional-level performance with syoss relaunched

(PRESS RELEASE) DÜSSELDORF, 4-Sep-2020 — /EuropaWire/ — Syoss, the well known brand for its salon expertise, will present a comprehensive relaunch of its hair care lines. Inspired by its Japanese origins, the famed brand will launch new unique fragrances, new formulas with Amino Complex, and new recyclable black shampoo bottles highlight Syoss’ professional performance from every angle.

The new Syoss hair care products will make their appearance in stores in September 2020.

New, yet so experienced. The new textures and formulas, J-beauty, high-quality ingredients, advanced substances and timeless design make up the relaunch of the well-known Syoss hair care lines. The Syoss brand was co-developed by professional hairdressers, stylists and colorists in 1977 in Osaka, Japan. In September 2020, Syoss goes back to its roots and combines tradition with science. Fragrances inspired by Japanese beauty and nature combine with a new Amino Complex to create a sensational hair care experience. The bottles are made of 98% recycled material* and the black, recyclable shampoo bottles lift Syoss to a new packaging level.

Formula
The new formula with select amino acids, the building blocks of keratin, ensures even more effective hair care. Keratin is a protein that serves as the main structural material in hair fiber. Inside each strand, it strengthens the hair, while on the surface it protects the hair and makes it stronger. The Amino Complex is combined with seven all-natural Asian ingredients that are free of additives and enhance the professional-level care of the products.

Packaging
The new bottles feature two radical changes: black, recyclable shampoo bottles and bottles made from 98% recycled material*. The material of the shampoo bottles uses an innovative, carbon-free color, making the packaging not only recognizable on the shelf, but also easily sortable and fully recyclable. To achieve that salon-fresh feeling at home, Syoss has also reformatted the bottles: the original 500 mL form has been compressed to a more convenient 440 mL size. Overall, the design is timeless and minimalistic.

Fragrances
Syoss has combined specific ingredients with unique fragrances to enrich the specialized hair care products. Carefully selected fragrances from Japan achieved with wakame seaweed, “tsubaki” (camellia) flowers, purple rice, blue lotus, prebiotic nutrients, water lily and ginseng reflect the brand’s origins.

Care
The three main lines – Repair, Volume and Color – address consumers’ main needs. Now the Keratin, Balancing, Renew 7 and Full Hair lines complement the existing Syoss range. These hair treatments offer professional-level performance and ensure specialized care for every hair type.

Latest News
The new Airy Foam Volume 2-in-1 treatment provides lightweight volume and can be used as a pre-shampoo, volume treatment or foam rinse. The Color Shine Spray traps color pigments and together with the Syoss Color Shampoo, prevents color from fading for up to 12 weeks.

* excluding cap

Media contact:

Nicola Surholt
Henkel Beauty Care
PR Germany
Headquarters, Düsseldorf/Germany
+49-211-797-1637
nicola.surholt@henkel.com

SOURCE: Henkel AG & Co. KGaA