Symrise Launches Digital Immersion Co-Creation Center in Singapore to Foster Food and Beverage Innovation

Symrise Launches Digital Immersion Co-Creation Center in Singapore to Foster Food and Beverage Innovation

(IN BRIEF) Symrise has launched a Digital Immersion Co-Creation Center in Singapore, starting operations in Q3 2024. This high-tech facility integrates digital technology with market, consumer, and sensory insights to drive innovation in food and beverage development. The center features interactive tools and customizable spaces for seamless collaboration. The launch, in partnership with the Singapore Economic Development Board, emphasizes Symrise’s commitment to advancing innovation in the Asia-Pacific region.

(PRESS RELEASE) HOLZMINDEN, 26-Jul-2024 — /EuropaWire/ — Symrise has announced a significant investment in the establishment of a Digital Immersion Co-Creation Center in Singapore, set to begin operations in the third quarter of 2024. This state-of-the-art facility aims to revolutionize the collaborative process in food and beverage development by integrating advanced digital technologies with market, consumer, and sensory insights.

The Digital Immersion Co-Creation Center is designed as a high-tech, interactive space that facilitates end-to-end innovation. It features customizable meeting areas and floor-to-ceiling touch screens to enable seamless collaboration with customers and industry partners. Key tools available at the center include Symvision AITM, a proprietary prediction tool for flavors and ingredients, social listening tools, and predictive models, all aimed at uncovering valuable insights for product development.

The center was inaugurated on July 18, 2024, in collaboration with the Singapore Economic Development Board, along with participation from customers and research institutes. This initiative underscores Symrise’s commitment to enhancing its taste, nutrition, and health expertise in the Asia-Pacific region and represents a forward-thinking approach to co-creating the future of food and beverage innovation.

Media  Contact:

Christina Witter
PRESS & MEDIA RELATIONS
Telephone: +49 (0) 5531/90-0
E-mail: info@symrise.com.

SOURCE: Symrise