(IN BRIEF) Symrise is celebrating its 70-year legacy of sun protection innovation as part of its “150 shades of innovation” campaign, honoring the 150th anniversary of its founding father Wilhelm Haarmann’s first patent. The company has pioneered advancements in UV filters since 1938, now offering comprehensive protection against UVA, UVB, infrared, visible, and blue light. Highlighting products like SymEffect® Sun, which enhances UV filter efficiency and supports sustainability, Symrise continues to meet evolving consumer demands through cutting-edge research and regional support. This campaign reaffirms Symrise’s leadership and innovation in the sun care industry.
(PRESS RELEASE) HOLZMINDEN, 9-Jul-2024 — /EuropaWire/ — Symrise, a pioneer in sun protection filters since 1938, is marking its significant contributions to the industry as part of its “150 shades of innovation” campaign, celebrating the 150th anniversary of the first patent by founding father Wilhelm Haarmann. The company has been at the forefront of sun care innovation, delivering groundbreaking products and ingredients for over 70 years.
From the first patent for a UV filter in 1938 to today’s advanced sun protection solutions, Symrise has consistently driven product innovation and met consumer demands. The company’s expertise extends beyond traditional ultraviolet radiation defense, offering a comprehensive portfolio that includes protection from UVA, UVB, infrared, visible, and blue light.
“Innovation is the cornerstone of our industry, pushing us to create cutting-edge sun care products that protect and nourish the skin,” said Timothy Kenny, Global President Cosmetic Ingredients at Symrise. This summer, the company is focusing on sun protection in its “150 shades of innovation” campaign, highlighting its industry-shaping innovations and the diverse needs of global customers.
Regulatory changes and consumer preferences are making the development of high SPF sunscreens more complex. Symrise’s Functional Performance Boosters (FPBs) play a crucial role in achieving high sun protection factors. The award-winning SymEffect® Sun, with its natural-based 360° approach, enhances UV filter efficiency, improves water resistance and formulation stability, and offers a better skin feel, all while supporting sustainability.
Ev Suess, Global Head Business Unit Sun Protection, Functionals & Colors, Cosmetic Ingredients, emphasized the importance of innovation: “SymEffect® Sun exemplifies our deep understanding of modern sunscreen development, combining high performance with sustainability and natural ingredients.”
Symrise’s regional application laboratories support the formulation of sun care products tailored to local consumer needs, ensuring the best possible protection and meeting diverse expectations. This campaign underscores Symrise’s expertise and its role as a leader in sun protection innovation, maintaining its position at the forefront of the industry.
About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients, and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of approximately €4.7 billion in the 2023 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…
www.symrise.com
Social media:
x.com/symriseag linkedin.com/company/Symrise
youtube.com/agsymrise xing.com/companies/symrise
instagram.com/symriseag instagram.com/finefragrancestories_bySymrise
instagram.com/symrise.ci Blog: https://alwaysinspiringmore.com
Media Contacts:
Bernhard Kott
Phone: +49 55 31 90-17 21
Email: bernhard.kott@symrise.com
Christina Witter
Phone: +49 55 31 90-21 82
Email: christina.witter@symrise.com
SOURCE: Symrise
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