SportContact 7 and PremiumContact 7 Propel Continental to Top Spot in 2025 Consumer Quality Survey

SportContact 7 and PremiumContact 7 Propel Continental to Top Spot in 2025 Consumer Quality Survey

(IN BRIEF) Continental has been named Germany’s Quality Winner 2025 for car tires, an accolade determined by close to 45,000 consumer ratings across 560 brands and 66 sectors. The award recognizes Continental’s comprehensive quality strategy, which spans exhaustive physical and virtual testing at international facilities, stringent production controls, and continuous product optimization driven by customer insights. Independent auto publications and testing agencies, including ADAC, sport auto, AUTO BILD sportscars and Tyre Reviews, have repeatedly rated Continental models—particularly the SportContact 7 and PremiumContact 7—among the very best.

(PRESS RELEASE) HANOVER, 17-Jun-2025 — /EuropaWire/ — Continental has been honored as “Germany’s Quality Winner 2025” in the car tire segment, according to a consumer survey conducted by the German Institute for Service Quality (DISQ) in partnership with n-tv. This inaugural award reflects feedback from nearly 45,000 vehicle owners, who evaluated more than 560 brands across 66 industries and singled out Continental for its unwavering commitment to superior product performance and customer satisfaction.

Quality at Continental starts well before production and endures throughout a tire’s service life. Every new tire design undergoes rigorous, multi-tiered trials at Continental’s global testing centers. These trials cover a spectrum of real-world conditions—from diverse road surfaces and weather extremes to complex driving scenarios—and are augmented by virtual simulations like the driver-in-the-loop system at Contidrom near Hanover. This advanced simulator accelerates model development and reduces material consumption without compromising safety or performance.

In mass production, Continental adheres to the strictest quality norms at each stage: sourcing premium raw compounds, executing automated manufacturing workflows, and inspecting each tire before it leaves the factory. Customer feedback loops and in-depth market analyses continually inform refinements, ensuring that every iteration delivers improved handling, longevity and efficiency.

Continental’s leadership in quality is further evidenced by its outstanding results in independent evaluations. In 2025 alone, the SportContact 7 high-performance tire topped seven out of eight tests—earning accolades from ADAC, sport auto and AUTO BILD sportscars. Meanwhile, the PremiumContact 7 was named summer tire test champion by the UK’s Tyre Reviews magazine. These consistent wins underscore Continental’s blend of engineering precision and innovation.

Media contact:

Arne Kouker
Media Relations Manager
Replacement Tires EMEA
+49 160 90382461
arne.kouker@conti.de

SOURCE: Continental AG