(IN BRIEF) New research from Experian reveals that media agencies are rethinking their strategies amid the decline of third-party cookies and growing privacy pressures. The report shows that 81% of agencies find reliance on first-party data limits audience reach, while … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Management, Marketing, Media, News, Technology, United Kingdom
Tagged adtech, advertising, Agencies Embrace Curation and AI as Experian Report Highlights Shift Beyond First-Party Data Dependence, AI, artificial intelligence, audience targeting, Colin Grieves, curation, data quality, Digital Strategy, Experian, Experian Marketing Services, Experian Research Shows Agencies Turning to AI and Third-Party Data to Redefine Media Buying Strategies, first-party data, Insight Avenue, marketing, marketing research, media agencies, media buying, privacy regulations, third-party data, UK advertising
Manesta Programmatic Agency are specialists at data collection, interpretation of smart analysis, and development of extremely unique advertising solutions that make brands stand out from their direct competition. PRAHA, Czech Republic, 05-Jul-2018 — /EuropaWire/ — Standing out in a crowd of competitors is no … Read the full press release
Posted in Business, Czech Republic, Internet & Online, Marketing, Media, News, Small Business, Technology
Tagged ad agency, advertising, advertising agency, advertising campaign, advertising solutions, Czech Republic advertising market, data collection, data insights, Manesta, Manesta Programmatic Agency, media buying, Praha, programmatic advertising, ROI, smart advertising campaigns, smart analysis, targeted advertisement campaigns, video advertising
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