(IN BRIEF) New research from Experian reveals that media agencies are rethinking their strategies amid the decline of third-party cookies and growing privacy pressures. The report shows that 81% of agencies find reliance on first-party data limits audience reach, while … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Management, Marketing, Media, News, Technology, United Kingdom
Tagged adtech, advertising, Agencies Embrace Curation and AI as Experian Report Highlights Shift Beyond First-Party Data Dependence, AI, artificial intelligence, audience targeting, Colin Grieves, curation, data quality, Digital Strategy, Experian, Experian Marketing Services, Experian Research Shows Agencies Turning to AI and Third-Party Data to Redefine Media Buying Strategies, first-party data, Insight Avenue, marketing, marketing research, media agencies, media buying, privacy regulations, third-party data, UK advertising
(IN BRIEF) Experian has launched major enhancements to its Aperture Data Studio platform, a comprehensive data quality and governance solution designed to improve data-driven decision-making for businesses. The upgraded platform now features a flexible data catalogue, business impact analysis tools, … Read the full press release
Posted in Artificial Intelligence (AI), Business, Financial, Industrial, Investment, Ireland, Management, News, Technology, United Kingdom
Tagged Aperture Data Studio, Ascend Platform, Australia, business impact analysis, compliance, customer experience, data catalogue, Data Governance, data management, data quality, data-driven decision-making, Experian, Gen AI, Ireland, New Zealand, North America, Operational Efficiency, risk management, ROI, security breaches, UK, unified data intelligence, user defined APIs
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