Tag Archives: Arne Freundt

PUMA Appoints Indrajeet Sen as New Head of Global Sourcing as Anne-Laure Descours Transitions to Advisory Role

(IN BRIEF) PUMA has appointed Indrajeet Sen as Senior Vice President of Group Sourcing, taking over operational responsibilities from Anne-Laure Descours, who will not extend her contract beyond 2024. Sen, who has been with PUMA since 2016, will oversee global … Read the full press release

PUMA Strengthens GCC Leadership with Key Appointments in Middle East and Turkey

(IN BRIEF) PUMA has announced leadership changes to bolster its presence in the GCC and surrounding regions. Johan Kuhlo has been appointed as Managing Director for the GCC, overseeing key markets like the UAE and Saudi Arabia, effective September 1. … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release