Bracknell, UK, 23-10-2013 — /EuropaWire/ — Joining the LUMIX G family as the most compact interchangeable lens LUMIX G camera yet, it provides the perfect balance of style and photographic performance on-the-go with outstanding image quality.
True-to-life detail
Whether you’re searching for that artistic shot that encapsulates your city or looking to express your own personality and style, you want a camera that captures your vision with absolute clarity and precision. The LUMIX GM1 pairs a 16 megapixel sensor with Panasonic’s advanced Venus Engine image processor to provide incredible detail, even in low-light conditions. What’s more, the LUMIX GM1 also allows you to create high quality movies, so budding film directors can capture full HD (1080p) video with the simple press of a button.
Reimagined for compact style
The LUMIX GM1 represents the most compact and stylish LUMIX G camera to date. Ground-breaking design has enabled Panasonic to pack the very latest imaging technology into the camera’s compact frame. Not only does this give the LUMIX GM1 an elegant look and feel, but the camera easily fits into your pocket and can be incorporated into day-to-day activities of any style-conscious enthusiast.
Reflecting the sophisticated engineering beneath the surface, the LUMIX GM1’s exterior offers a refined, classic style with aluminium dials and brushed metal. Available in 2 distinct colours, black and orange, you can be sure that the LUMIX GM1 will complement your style, whatever the occasion.
Total control and limitless creativity
The ideal camera for perfectionists and enthusiast photographers alike, the LUMIX GM1 offers a choice of full manual control, intelligent assistance for easy shooting, and a host of creative features.
A three-inch touchscreen makes it easy to frame the perfect shot, set the focus and even trigger the shutter with a single touch. The LUMIX GM1 also features intelligent auto modes, providing point-and-shoot ease-of-use that doesn’t compromise on image quality.
A range of 22 creative filters also allow you to add a personal touch to any image, transforming your favourite pictures into stylistic works of art. You can even create your own Time Lapse Shot or Stop-motion Animation to display your creativity.
Furthermore the silent shutter feature enables you to make the camera completely silent and capture images in places such as during classical concerts or exhibitions where photographs are not allowed to be taken due to distracting ‘clicks’.
Share your creations
WiFi connectivity enables the LUMIX GM1 to easily connect with smartphones and tablets. Whether you’re sharing a shot of your friend’s outfit before a night out, or updating your photography portfolio with your new favourite landscape, the LUMIX GM1 allows you to post images and video online as soon as they’ve been taken.
Coupled with the Panasonic Image App, which is available free of charge for Android and iOS operating systems from their respective app stores, wireless connectivity also enables Remote Shooting, allowing you to use your smartphone or tablet to act as a remote control for the LUMIX GM1 – ideal for taking group shots, or in situations where it isn’t practical to shoot directly from your camera.
Ready when you are
You never want to miss that fleeting moment of inspiration. That’s why the LUMIX GM1 is built for speed and mobility. With the camera’s Light Speed autofocus, it will be ready and waiting to capture that perfect photo opportunity with stunning accuracy. Low-light autofocus will also provide outstanding speed in extreme low-light conditions, so you can continue to express your creativity when you only have the stars and streetlights to rely on.
You can explore the full range of LUMIX G lenses with the new LUMIX G App for iPad, available via the iTunes App Store. The app lets you discover and explore the world of Panasonic LUMIX G Micro System Cameras.
The Lumix G GM1 will be available from mid November and RRP is £629.
-ENDS-
For more information visit: http://www.panasonic.com/uk/consumer/cameras-camcorders/lumix-g-compact-system-cameras-dslm/dmc-gm1k.html
About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen (68 billion euros) for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company’s website at http://panasonic.net/.
Contacts
Jane Hinton
Press Contact
Public Relations Manager
Corporate News and Viera
jane.hinton@eu.panasonic.com
01344 853551
Sara Barrett
Press Contact
Press Officer
Home AV, Headphones, Home Appliances and Beauty Products
sara.barrett@eu.panasonic.com
01344 476536
Claire Eaton-Whitfield
Press Contact
Senior Press Officer
Lumix, Lumix G, Camcorders and Cordless Phones
claire.eaton-whitfield@eu.panasonic.com
01344 853552
Helen Wilson
Press Contact
PR Assistant
helen.wilson@eu.panasonic.com
01344 853550
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