OLAPLEX Acquisition Positions Henkel for Accelerated Innovation and Expansion in High Value Hair Care Segment

OLAPLEX

(IN BRIEF) Henkel has entered into an agreement to acquire OLAPLEX for approximately 1.4 billion USD, aiming to expand its presence in the premium hair care segment. The deal, approved by OLAPLEX’s board and supported by its controlling shareholder Advent International, will strengthen Henkel’s Consumer Brands division by adding a science-driven, high-performance product portfolio with strong recognition among professionals and consumers. OLAPLEX’s balanced global footprint and solid financial performance make it a strategic fit, while the acquisition is expected to drive innovation, enhance product development capabilities, and create new growth opportunities. The transaction is subject to regulatory approvals before completion.

(PRESS RELEASE) DÜSSELDORF, 26-Mar-2026 — /EuropaWire/ — Henkel has announced plans to strengthen its position in the premium hair care segment through the acquisition of OLAPLEX. The agreement outlines Henkel’s intention to acquire 100% of OLAPLEX at a price of 2.06 USD per share, representing a total transaction value of approximately 1.4 billion USD. The deal has received unanimous approval from OLAPLEX’s Board of Directors, while Advent International, the company’s controlling shareholder, has formally committed to supporting the transaction.

This move represents a significant step in Henkel’s broader growth strategy, reinforcing hair care as a central category within its Consumer Brands division. By integrating OLAPLEX into its portfolio, Henkel aims to expand its reach in the premium segment while leveraging opportunities for innovation and product development.

OLAPLEX has established itself as a leading name in science-driven hair care, offering high-performance products that cater to both professional stylists and consumers. The brand operates across multiple channels, including professional salons, specialty retail outlets, and e-commerce platforms. Its strong reputation within the professional community, combined with a focus on product quality, has contributed to consistent global demand.

The brand’s geographic footprint is well balanced, with a significant presence in North America complemented by growing international markets. In fiscal year 2025, OLAPLEX reported sales of approximately 370 million euros and maintained strong gross margins, reflecting its premium positioning.

Henkel sees the acquisition as an opportunity to enhance its existing hair care portfolio by combining complementary product lines and expanding technological capabilities. The integration is expected to unlock new pathways for innovation, driven by OLAPLEX’s scientific expertise and Henkel’s global scale.

Carsten Knobel, CEO of Henkel, emphasized that the acquisition aligns with the company’s strategy of pursuing value-enhancing mergers and acquisitions to strengthen its market position. He highlighted the potential for long-term growth and innovation that OLAPLEX brings to Henkel’s portfolio.

Wolfgang König, Executive Vice President of Henkel’s Consumer Brands division, noted that OLAPLEX’s science-based approach and strong professional endorsement make it a highly compatible addition to Henkel’s premium hair care offering. He also pointed to opportunities to accelerate product innovation and expand the brand’s reach across key markets.

The transaction remains subject to standard closing conditions, including regulatory approvals.

About Henkel

With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and coatings. With Consumer Brands, the company holds leading positions especially in laundry & home care and hair in many markets and categories around the world. The company’s three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2025, Henkel reported sales of about 20.5 billion euros and adjusted operating profit of around 3.0 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 47,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: “Pioneers at heart for the good of generations.” More information at www.henkel.com

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SOURCE: Henkel AG & Co. KGaA