New Holland Agriculture Launches Nationwide Partnership with Inchcape Kenya to Expand Access to Modern Farm Machinery

New Holland Agriculture Launches Nationwide Partnership with Inchcape Kenya to Expand Access to Modern Farm Machinery

(IN BRIEF) New Holland Agriculture has officially launched its partnership with Inchcape Kenya, appointing the company as its authorized full-range importer and distributor across the country through a nationwide network of showrooms and service centres in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, and Kitale the agreement will provide Kenyan farmers with access to New Holland’s complete portfolio of tractors and combine harvesters along with genuine spare parts and comprehensive aftersales support senior representatives from New Holland, Inchcape Kenya, and the Kenyan government highlighted the strategic importance of the collaboration for improving agricultural productivity, service accessibility, and long-term sustainability in the sector

(PRESS RELEASE) MODENA, 10-Feb-2026 — /EuropaWire/ — New Holland Agriculture has formally launched its partnership with Inchcape Kenya, designating the company as its authorized full-range importer and distributor in the country. The official introduction took place during a high-profile event in Nairobi attended by government representatives, industry leaders, customers, media, and senior executives from both organizations, underscoring the strategic significance of the collaboration for Kenya’s agricultural sector.

Through this partnership, Inchcape Kenya will provide nationwide access to New Holland’s complete range of agricultural machinery, genuine spare parts, and aftersales services. Farmers and agribusiness stakeholders will be able to engage with New Holland products through Inchcape’s established network of showrooms and service centres in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, and Kitale. This expanded presence is expected to improve availability, reduce service turnaround times, and strengthen customer support across key farming regions.

As part of the official market launch, New Holland will make its full product portfolio available in Kenya through Inchcape. This includes the TT Series tractors, designed for efficiency and reliability; the TT4 Series with enhanced operational capabilities; TD Straddle tractors suited for diverse agricultural applications; and the TD5 Series, which combines advanced technology with operator comfort. The offering also features the TS6 and T10 Series for land preparation, cultivation, and transport, as well as high-horsepower tractors for large-scale and demanding farming operations. In addition, the TC Series combine harvesters will be available to support mixed and small-scale farming activities.

Speaking at the event, Vincent de Lassagne, Vice President for Africa and the Middle East at New Holland, emphasized that Kenya plays a central role in the company’s long-term strategy for the continent. He described the partnership as more than a commercial agreement, framing it as a commitment to supporting Kenyan farmers through reliable equipment, strong local presence, and sustainable growth. He also referenced the company’s recent regional importer convention, highlighting its focus on empowering future generations through innovation and collaboration.

Marion Gathoga-Mwangi, Managing Director of Inchcape Kenya, reinforced the company’s commitment to comprehensive support beyond equipment sales. She noted that Inchcape will provide dedicated aftersales services, ensure the availability of spare parts, offer field service support, and deliver customer education programmes aimed at helping farmers maximize the value of their investments.

The partnership received official recognition from the Kenyan government, with Mercy Wanjau, Secretary to the Cabinet representing the Ministry of Agriculture and Livestock Development, describing the collaboration as a major advancement for the sector. She highlighted that New Holland’s entry into the Kenyan market, supported by Inchcape’s nationwide infrastructure, would contribute to increased agricultural productivity and modernization across the country.

With more than 130 years of experience in agricultural machinery, New Holland continues to expand its global footprint through advanced technology and strategic partnerships. The collaboration with Inchcape Kenya marks a significant milestone in strengthening its presence in East Africa and supporting the long-term development of Kenyan agriculture.

Media Contact:

mediarelations@cnhind.com
+44 126 829 2443

Giulia Giovanardi
New Holland Press Relations Manager EMEA
Italy
giulia.giovanardi@cnh.com
+393351513912

SOURCE: CNH Industrial N.V.