Mutares Expands Goods and Services Segment with Strategic Balkan E-Commerce Acquisition

Mutares Expands Goods and Services Segment with Strategic Balkan E-Commerce Acquisition

(IN BRIEF) Mutares has agreed to acquire leading e-commerce platforms Mimovrste and Mall.hr, along with related IT resources, from Allegro Group, forming a new platform investment in its Goods & Services segment. With combined revenues of around €100 million and strong market positions in Slovenia and Croatia, the transaction is expected to close in Q1 2026 and supports Mutares’ strategy of expanding technology-driven consumer businesses in Europe.

(PRESS RELEASE) MUNICH, 8-Jan-2026 — /EuropaWire/ — Mutares SE & Co. KGaA has entered into a binding agreement to acquire the e-commerce businesses Mimovrste d.o.o. and Mall.hr, along with dedicated IT resources based in Czechia, from Allegro Group. The transaction is expected to close in the first quarter of 2026, subject to customary conditions.

The acquisition will establish a new platform investment within Mutares’ Goods & Services segment and strengthens the group’s presence in technology-driven consumer markets. Together, Mimovrste and Mall.hr represent two of the most prominent online retail platforms in Slovenia and Croatia, respectively, supported by proprietary technology and strong regional brand recognition.

Mimovrste is the leading e-commerce platform in Slovenia, serving more than 600,000 active customers and recording approximately 48 million website visits in 2024. Mall.hr is ranked among the top five online retailers in Croatia and offers significant potential for further expansion. Combined, the platforms provide around two million active product listings across more than 20 categories, including consumer electronics and white goods, backed by established supplier relationships and a curated portfolio of well-known brands.

The businesses generate annual revenues of approximately €100 million and employ more than 250 people. Operations include three physical retail locations in Slovenia and one in Croatia, complemented by a robust logistics infrastructure and a modern, scalable e-commerce technology stack designed to support future growth.

Johannes Laumann, Chief Investment Officer of Mutares, said the transaction creates an opportunity to acquire market-leading digital retail platforms with strong local positioning and proven resilience. He added that under Mutares’ ownership, the businesses are expected to further strengthen their regional leadership and unlock additional value through operational and strategic development.

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SOURCE: Mutares