M&S, Sir Chris Hoy, and Prostate Cancer UK Launch Nationwide Prostate Cancer Awareness Campaign

M&S, Sir Chris Hoy, and Prostate Cancer UK Launch Nationwide Prostate Cancer Awareness Campaign

(IN BRIEF) Marks & Spencer has teamed up with Olympic champion Sir Chris Hoy and Prostate Cancer UK to promote prostate cancer awareness through an online risk checker campaign. Donating £4 from every pack of Autograph men’s underwear sold, the initiative has already raised over £55,000 in just two weeks, with more than 75,000 men completing the risk assessment—over 61,000 of whom were identified as high risk and advised to seek further medical advice. The campaign, promoted via QR codes in stores and on the M&S website, is sparking a nationwide conversation on early detection and men’s health.

(PRESS RELEASE) LONDON, 7-Mar-2025 — /EuropaWire/ — Marks & Spencer has joined forces with Olympic champion Sir Chris Hoy and Prostate Cancer UK to launch a groundbreaking campaign aimed at encouraging men across the nation to assess their risk of prostate cancer online. This innovative initiative, which is set to run over a six-week period, leverages M&S’s position as the UK market leader in men’s underwear to drive vital public health awareness and early detection. As part of the campaign, £4 from every pack of M&S Autograph men’s underwear sold (excluding vests and socks) will be donated to Prostate Cancer UK—a commitment that has already raised over £55,000 in just the first two weeks.

Central to the campaign is Prostate Cancer UK’s online Risk Checker, a quick and easy tool that takes only 30 seconds to determine a man’s risk of developing prostate cancer. Since the launch, more than 75,000 men have completed the risk assessment, with over 61,000 identified as being at higher risk. Those flagged as high risk have been advised to consult their GP regarding a PSA blood test, a crucial step given that prostate cancer is now England’s most common form of cancer.

The campaign has been widely promoted through innovative channels, including QR codes placed in all M&S Clothing & Home stores at points of sale and fitting rooms, as well as on product listing pages for the Autograph underwear on M&S.com. With the backing of 32 million customers, 65,000 dedicated colleagues, and celebrity ambassadors such as football legend Ian Wright, M&S is igniting a nationwide conversation about men’s health and the importance of early screening.

Mitch Hughes, Director of Menswear at M&S, expressed his enthusiasm, stating, “As the market leader in men’s underwear, we recognized our unique opportunity to support Sir Chris’ powerful message and raise awareness about prostate cancer. The response from our customers and colleagues has been phenomenal, and we are proud to be contributing to a cause that can save lives.” Laura Kerby, Chief Executive of Prostate Cancer UK, added, “This partnership has already begun to transform the conversation around prostate cancer. The proactive steps taken by tens of thousands of men to check their risk—and the funds raised by M&S—will make a significant impact on early detection and treatment.”

Running until the end of March, the campaign underscores M&S’s commitment to public health and community support, while encouraging men to take the simple but critical step of checking their risk. Through this initiative, M&S and its partners hope to not only save lives but also pave the way for a more informed and health-conscious future.

About Prostate Cancer UK
Prostate Cancer UK is the largest men’s health charity in the UK, striving for a world where no man dies of prostate cancer.
Prostate cancer is the most common cancer in men, and now the most common cancer in England.1 in 8 men will get prostate cancer, and if your Black your risk is double. Your risk also increases if your over 50, Black and over 45, or your dad or brother had it. More than 52,000 men are diagnosed with prostate cancer every year on average – that’s 143 men every day. Every 45 minutes one man dies from prostate cancer – that’s more than 12,000 men every year. Many men with early-stage prostate cancer don’t have or notice any symptoms, so it’s always best to know your risk, and what you can do about it, and not wait for symptoms. The earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life.  You can check your risk in just 30 seconds here. Anyone with concerns about prostate cancer can visit the Prostate Cancer UK website or contact Prostate Cancer UK’s Specialist Nurses in confidence on 0800 074 8383, or via email, webchat or WhatsApp

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SOURCE: Marks & Spencer