MEAU’s Anti-Shaming Campaign Gains Momentum with High School Visit and Expanded Educational Outreach

MEAU’s Anti-Shaming Campaign Gains Momentum with High School Visit and Expanded Educational Outreach

(IN BRIEF) Singer MEAU visited her former high school, Vechtstede College, to promote the “Piece of Me” campaign, which addresses online shaming and the unauthorized sharing of intimate images. This initiative, developed in collaboration with KPN, has reached over 60 schools and aims to foster discussions about digital misconduct. MEAU and expert Francien Regelink conducted an educational session with students, highlighting the need for responsible online behavior. KPN is also offering free lessons on online shaming to schools and hosting digital parent evenings to support parents in discussing these issues with their children. The campaign, supported by MEAU’s hit song ‘Stukje van Mij’, has significantly raised awareness and sparked important social dialogue.

(PRESS RELEASE) ROTTERDAM, 6-Sep-2024 — /EuropaWire/ — In a noteworthy effort to combat online shaming and the unauthorized sharing of intimate images, singer MEAU made a significant return to her former high school, Vechtstede College in Weesp. Her visit was part of the “Piece of Me” initiative, a collaboration with KPN aimed at addressing the serious issue of online shaming affecting Dutch youth. The campaign, driven by MEAU’s hit song ‘Stukje van Mij’, has successfully reached over 60 schools, sparking critical discussions about the impact of digital misconduct.

During her visit, MEAU, accompanied by expert Francien Regelink, engaged nearly 300 students in an informative session focused on the consequences of online shaming. The duo emphasized the importance of responsible digital behavior and encouraged students to think before sharing others’ content. MEAU expressed pride in the initiative’s impact, stating, “Our goal with ‘Stukje van Mij’ is to challenge victim-blaming and make this issue, affecting approximately 33,000 young people every six months, a topic of open discussion.”

In addition to school visits, KPN is offering over 60 free educational sessions on online shaming across Dutch secondary schools this year. For those unable to attend these sessions, further resources and practical advice are available at www.wtfff.nl. To support parents in addressing online shaming with their children, KPN, in collaboration with Fonds Slachtofferhulp, Soa Aids Rutgers, and Helpwanted, is hosting digital parent evenings on September 9 and 17. Parents can register for these webinars at overons.kpn/ouderavond.

The ‘Piece of Me’ initiative, bolstered by MEAU’s popular single and its viral success, has sparked a broader social conversation about online shaming. The campaign’s impact, reflected in substantial media coverage and legislative attention, underscores the pressing need for continued dialogue and education on this critical issue. For more details, visit https://www.kpn.com/stukjevanmij.

About Piece of Me

‘Piece of Me’ is an initiative of MEAU and KPN and is supported by the Rutgers Foundation, Fonds Slachtofferhulp, Helpwanted, Soa Aids Nederland. Piece of Me went viral within three weeks: the accompanying video was viewed more than 33 million times, the hit was in the top 50 for 16 weeks and achieved no less than 15 million streams on Spotify, for which MEAU received a gold record in July. The campaign sparked a social debate that took the topic of online shaming out of the taboo sphere, and resulted in questions and action in the House of Representatives. In response to this success, MEAU and KPN also released the song in English: ‘Piece of my Soul’. See https://www.kpn.com/stukjevanmij for more information.om/stukjevanmij voor meer informatie.

Media Contact:

Gerd De Smyter
Spokesperson
gerd.desmyter@kpn.com
+31 6 48226572
+31 70 4466300

SOURCE: KPN