IKEA Partners with Adyen to Enhance Global Payment and Loyalty Systems

IKEA Partners with Adyen to Enhance Global Payment and Loyalty Systems

(IN BRIEF) IKEA has partnered with Adyen to streamline its global payment processes and improve customer experiences across both online and in-store channels. Through Adyen’s financial technology platform, IKEA will gain deeper insights into customer behaviors, enhancing its cross-channel loyalty programs and simplifying financial reporting for franchisees. This partnership aims to create a more efficient and personalized shopping experience for IKEA customers worldwide.

(PRESS RELEASE) STOCKHOLM, 29-Aug-2024 — /EuropaWire/ — IKEA has entered into a global partnership with Adyen, a leading financial technology platform, to streamline its payment processes and enhance customer experiences across both online and in-store channels. This collaboration aims to integrate Adyen’s technology into IKEA’s operations, allowing the home furnishings giant to gain deeper insights into customer behaviors and improve its cross-channel loyalty programs.

By utilizing Adyen’s unified financial technology platform, IKEA will be able to consolidate payment data from various sales channels, offering a comprehensive view of customer interactions. This integration not only simplifies financial reporting for IKEA franchisees but also helps identify key shopping trends, enabling IKEA to create more personalized and effective customer loyalty initiatives.

Adyen’s platform provides a closed-loop payment system that handles global processing, acquiring, and local payment methods, reducing the complexity of contracts and IT integrations for IKEA. This streamlined approach will help IKEA minimize operational risks and enhance the efficiency of its financial operations.

Tobias Lindh, Managing Director of Adyen Nordics & Baltics, expressed excitement about the partnership, highlighting the potential to strengthen IKEA’s customer relationships and drive long-term brand loyalty through the advanced use of data and technology.

About Adyen

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with IKEA, described in this press release, underlines Adyen’s continuous growth with existing and new customers over the years. For more information, visit Adyen.com.

About IKEA

IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. About Inter IKEA Group Inter IKEA Group includes Inter IKEA Systems B.V., IKEA of Sweden AB, IKEA Supply AG, IKEA Industry AB and related businesses. Inter IKEA Holding B.V. is the holding company for the Inter IKEA Group. About the IKEA franchise system The IKEA retail business is operated through a franchise system with franchisees that are authorized to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the range, supply products and deliver communication solutions. Today, 12 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V.

Media Contact:

Linus Kajander
PR & Brand Manager, Adyen, Nordics & Baltics
Email: linus.kajander@adyen.com
Tel: +46 736 86 00 78

SOURCE: Adyen NV